What are the responsibilities and job description for the Creative Executive - Graphic Designer position at Barkley&Co.?
The ChallengeWe're done waiting days for freelancers to turn around simple design requests. Our clients need someone who can design high-converting ads in the morning, polish email templates at lunch, and mock up landing pages by EOD. Speed matters, but so does performance - pretty designs that don't convert are worthless. We need a designer who understands that every pixel should drive action, not just look good in a portfolio.What You'll OwnPerformance-first design across all digital channelsRapid iteration on paid social ads (10 variations from one concept)Email templates that are beautiful AND hit inbox requirementsLanding pages that convert visitors into customersBrand consistency across multiple clients without mixing up guidelinesQuick-turn requests without sacrificing qualityDesign systems that scale across campaignsHow You'll Know You're WinningYour designs consistently beat benchmarks in A/B testsYou're delivering same-day turnarounds on urgent requestsThe media team specifically requests your designs for big campaignsClients compliment the visual consistency across channelsYou've created templates and systems that speed up future workYou're juggling 5 brands without dropping qualityDay-to-Day ImpactYour week could include:Monday: Design 15 Meta ad variations for three different brandsTuesday: Build email templates for a product launch sequenceWednesday: Create landing page mockups in Figma for client reviewThursday: Design organic social content and influencer assetsFriday: Animate simple ads in After Effects for testingEvery day brings different priorities. You need to switch between brands, channels, and design styles without missing a beat.RequirementsYour BackgroundYou've designed ads that actually drove conversions, not just likesPerformance marketing is familiar territory - you know why certain designs winFigma and Adobe Creative Suite are second natureYou can handle 5 projects simultaneously without breaking a sweatYour portfolio shows versatility: ads, emails, landing pages, social contentYou can defend design decisions with data, not just aestheticsBonus: You can animate in After Effects or build in FramerOur Operating StyleWe're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with our Creative Director and founders, presenting work directly to clients. We focus on healthcare and wellness brands, which means clean, trustworthy design that still performs. Small team, high standards, real impact on client growth.BenefitsThe Role & Growth PathTitle: Creative Executive - Graphic DesignerBand: $60-75KDepartment: Creative & Content ProductionReports to: Creative Director / FounderGrowth path: In 12-18 months, success here leads to Creative Manager ($75-95K)Benefits: Health, dental, vision, and 401K matchSetup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best workLocation: In-office, NYC Garment DistrictStart: ASAP
Salary : $60,000 - $75,000