Regional Sales Manager - Central US

About Barfresh Food Group

Barfresh Food Group develops and markets uniquely portioned, ready-to-blend frozen beverage and smoothie products built for high-volume foodservice environments. Our products are trusted by school nutrition programs, foodservice operators, and institutional accounts that demand consistency, speed, and quality at scale.

We are a publicly traded company with strong momentum in the K-12 channel and are building out our national sales team to match our growth trajectory. This is an opportunity to join at an inflection point — with the compensation structure, equity upside, and territory ownership that comes with it.

The Role

As Regional Sales Manager for the Central US, you will own the full sales cycle for Barfresh branded products across a multi-state territory including Texas, Illinois, Ohio, Minnesota, Missouri, and surrounding states. You will be the face of the brand to distributors, school nutrition directors, and foodservice operators across the region.

This role is ideal for a proven foodservice sales professional who has deep experience in the K-12 segment, existing distributor relationships, and the drive to build a territory with meaningful autonomy.

Key Responsibilities

• Drive sales of Barfresh branded frozen beverage and smoothie products to K-12 school districts and broader foodservice accounts across the Central US territory
• Build and grow relationships with K-12 foodservice distributors, broadline distributors, and regional food distribution partners
• Engage directly with Child Nutrition Directors, District Procurement teams, and foodservice operators to secure menu placements, contract approvals, and program commitments
• Develop and execute a territory sales plan with clear account targets, pipeline milestones, and revenue goals
• Manage the full sales cycle — from prospecting and product demonstrations through bid submissions, onboarding, and ongoing account growth
• Represent Barfresh at regional trade shows, K-12 nutrition conferences, foodservice expos, and district tasting events
• Maintain accurate pipeline reporting and provide regular territory updates and market feedback to leadership
• Collaborate with marketing and product teams on school-specific programs, promotional campaigns, and seasonal initiatives

Qualifications Required

• 3 years of foodservice sales experience, with a strong track record of meeting or exceeding territory revenue targets
• Demonstrated experience selling into the K-12 / school nutrition segment — you understand the procurement process, bid cycles, and what Child Nutrition Directors care about
• Existing relationships with K-12 foodservice distributors and/or broadline distributors serving school accounts in the Central US
• Willingness and ability to travel approximately 50% of the time across a multi-state territory
• Based in Texas (Dallas, Houston, or Austin preferred) or Chicago metro area
• Strong consultative selling skills with the ability to manage long sales cycles and multiple stakeholders

Preferred

• Experience selling frozen, refrigerated, or beverage products in a foodservice environment
• Familiarity with USDA school nutrition guidelines and federal nutrition program requirements (NSLP, SBP)
• Experience working with GPOs (Group Purchasing Organizations) or state-level contract vehicles
• Bachelor’s degree in Business, Sales, Food Science, or a related field

Compensation & Benefits

• Competitive base salary commensurate with experience
• Performance-based bonus tied to territory revenue goals
• Equity participation — stock options in a publicly traded, growing company
• Medical insurance
• Paid time off and company holidays
• Business expense reimbursement including travel

Why Barfresh

• A proven product with a loyal and growing school customer base — you’re selling something schools genuinely want
• Real territory ownership with the autonomy to build your business the way you know how
• Equity upside in a company with significant runway in the K-12 and broader foodservice channel
• Supportive leadership team with deep industry experience and a clear growth strategy
• Ground-floor opportunity in a region that is currently underpenetrated — your wins compound fast

How to Apply

Please submit your resume along with a brief note describing your K-12 and foodservice sales experience, the distributor relationships you’d bring to this role, and why the Central US territory is the right fit for you.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Application Question(s):

• Have you sold products or services to the K-12 education market in your current or past roles?

Experience:

• food and beverage sales: 2 years (Preferred)

Work Location: On the road