What are the responsibilities and job description for the Organic Strategy Specialist position at Barco Rent A Truck?
Barco Rent A Truck is a leader in providing four-wheel drive (4x4) work truck rentals to businesses nationwide. Our fleet includes brand-new crew cab pickups, flatbeds, and service body trucks, all backed by a full factory warranty. We offer flexible month-to-month rental terms and a Price Match Guarantee to meet the dynamic needs of our customers. Our smart fleet solutions empower clients to manage budgets, scale fleet size efficiently, and avoid the long-term commitment of purchasing or leasing vehicles. We also accommodate upfitting and towing to tailor trucks to your business needs.
As an Organic Strategy Specialist, you will play a vital role in enhancing Barco Rent A Truck’s online visibility and driving organic growth. Your responsibilities will include conducting SEO audits, optimizing website content, developing and executing organic growth strategies, managing on-page and off-page SEO, and analyzing web performance metrics. You will collaborate with the marketing and content teams to align all efforts with business goals. This is a full-time, on-site role based in Salt Lake City, UT.
- Expertise in SEO best practices, keyword research, and on-page/off-page optimization strategies
- Proficiency in web analytics tools and tools such as Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs
- Content creation skills, including writing, editing, and optimizing content for search engines and user engagement
- Strong analytical skills for tracking and interpreting performance data and implementing improvements
- Experience in digital marketing strategies, including organic traffic growth and competitive analysis
- Proven ability to collaborate across teams and communicate data-driven insights effectively
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred
- Prior experience with website and content management systems is a plus