What are the responsibilities and job description for the 10491 - Regional Key Account Manager - Hispanic/Third Party Distributors position at BARCEL USA LLC?
Hispanic Portfolio brands, and Takis Hot Sauce across all regions through third party regional distributors. This role partners closely with Key Account Managers (KAMs), distributors, brokers, and internal teams to expand market presence, improve execution, and accelerate growth within mainstream and Hispanic-focused channels.
What Will I Be Doing
• Prospect, onboard, manage, and develop third party regional distributors across all regions.
• Prospect, onboard, and develop Hispanic focused distributors nationwide, ensuring alignment with brand and growth objectives.
• Prospect, onboard, and manage brokers and merchandisers supporting Hispanic markets across all regions, including monthly commission tracking and management.
• Coordinate with KAMs and third party distributors to introduce Emerging Brands into new accounts and manage all follow up activities post introduction.
• Customize Emerging Brands sales presentations to address customer needs, priorities, and channel specific opportunities.
• Conduct new item presentations and manage product setup with third party distributors.
• Manage sample orders for distributor leads and existing customers.
• Resolve distributor related purchase order issues to ensure timely and accurate order execution.
• Coordinate participation in trade shows for direct accounts, distributors, and broker partners.
• Lead the monthly forecasting process for third party regional distributors.
• Participate in the annual planning process for third party distributors and the retailers they service.
• Conduct regular business reviews with third party distributors and support KAMs during retailer reviews when accounts are serviced by distributors.
• Conduct market audits to assess distribution, shelf execution, pricing, and promotional compliance, identifying gaps and opportunities.
• Support Revenue Growth Management (RGM) and Trade Marketing initiatives as needed.
• Serve as a liaison between Sales, Trade Marketing, Supply Chain, and Finance to ensure distributor success and brand execution.
Qualifications:• Bachelor’s degree in Business, Marketing, Sales, or a related field preferred.
• Bi-lingual proficiency in English and Spanish (required).
• 5 years of experience in CPG sales, distributor management, broker management, or related roles.
• Strong experience working with Hispanic markets, distributors, or portfolios (highly preferred).
• Proven ability to manage multiple distributor and broker relationships across regions.
• Strong analytical, forecasting, and planning skills.
• Excellent communication, presentation, and influence skills.
• Ability to travel up to 50%, including distributor meetings, market audits, trade shows, and business reviews. Other Relevant Skills:
• Highly motivated individual with excellent communication, negotiation, influencing and follow up skills
• Solid understanding of financials including P&L impact of sales decisions
• Proven leadership capability with a track record of leading and influencing large multi-level and or cross functional teams
• Commitment and ability to succeed within a complex organization
• Great Interpersonal Skills
• Detail & Results Oriented
• Superior Oral/Written Communication Capability
• Analytical & Critical Thinking Skills
• Excellent written and verbal communication skills required
• Ability to multi-task, prioritize and organize in a fast-paced environment
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions. We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive.