Marketing Coordinator

Position Summary:

The Marketing Coordinator plays a key role in supporting the Bank’s marketing strategy by assisting with campaign execution, content development, and supporting initiatives that strengthen the Bank’s brand and customer engagement. Reporting to the Chief Marketing Officer, this detail-oriented role helps manage account opening incentive campaigns, develops accurate, polished written and visual content, and helps bring marketing strategies to life across all channels. The position also supports events, volunteer initiatives, and key community partnerships to enhance the Bank’s visibility and engagement.

Responsibilities (Essential):

Campaign Management & General Marketing Support

• Coordinate and execute the Bank’s account opening incentive and refer-a-friend programs, including campaign setup, communications, ongoing updates, tracking, and reporting.
• Support business line campaigns by assisting with day-to-day execution, ensuring timely delivery of materials and alignment with strategic priorities.
• Assist in managing marketing calendars, project approval tracking, timelines, reporting requests, and asset libraries to keep initiatives organized and on track.
• Support digital marketing efforts such as email campaigns, webpage updates, and social media activities as needed.

Content Creation & Communications

• Create compelling written, visual, and digital content to support marketing campaigns as well as internal and external communications.
• Contribute to the development of branch signage that reinforces the brand and enhances customer engagement.
• Assist with light graphic design for digital and print assets, including branch signage, flyers, presentations, and other collateral.
• Draft clear, concise internal communications to keep employees informed about marketing initiatives, campaign updates, and brand standards.
• Maintain brand consistency across all content and materials, ensuring alignment with the Bank’s voice and visual identity.

Customer Engagement and Community Relations Support

• Support the planning and execution of events and special initiatives that elevate the Bank’s visibility, including in-branch activities that drive traffic and strengthen engagement with customers and prospects.
• Support the Director of Community Giving in coordinating signature community initiatives, including key volunteer events and facilitating the Bank’s presence at sponsored community programs.
• Manage the promotion, documentation, and communication for assigned community events, and process related donation submissions and invoices.
• With guidance from the Director of Community Giving, maintain relationships with local Chambers of Commerce and process assigned chamber donations.

Responsibilities (Marginal):

• Perform other duties as requested.

Required Education & Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field, or equivalent experience.
• 2-5 years of relevant professional experience.
• Strong writing, editing, and storytelling skills.
• Detail-oriented with strong organizational and communication skills.
• Working knowledge of graphic design tools (e.g., Adobe Creative Cloud) preferred.
• Ability to manage multiple projects, meet deadlines, and collaborate across teams.

Competencies

• Creative and proactive mindset
• Strong attention to detail
• Strong interpersonal and relationship-building skills
• Ability to translate complex information into customer-friendly language
• Adaptability and willingness to learn
• Commitment to maintaining brand standards and delivering high-quality work

Physical Demands and Work Environment:

Physical Demands: General office environment.

Work Environment: General office environment.  

Schedule Expectations:

Flexible work hours may be necessary and hours over 40 are expected as required.

Required Travel:            

This position requires travel approximately 15% of work hours.

AAP/EEO Statement:

Bar Harbor Bank & Trust is an Equal Opportunity Employer, Minority/Female/Disability and Protected Veteran.  These are the requirements for an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.