Marketing Cloud Engineer

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.

The Opportunity

This opportunity is with our Operating Company Harrier, who provide the Ignition platform, a leading customer retention and engagement product for the automotive industry. The platform helps dealerships automate workflows, strengthen customer relationships, and improve marketing and service retention across Australia and New Zealand.

We’re looking for a Marketing Cloud Engineer to own how Harrier communicates with customers across every channel, email, SMS, letters, and beyond.

Harrier are based in Sydney but were open to this role being based anywhere in Australia. reporting to the CPTO and partnering closely with Engineering, Architecture, Customer Success, and Product. This is a hands-on role where you’ll own Marketing Cloud end-to-end, keeping journeys running smoothly while building scalable, data-driven communication capabilities.

Harrier’s platform is evolving quickly, and we’re looking for someone who can simplify what exists while building smarter, more integrated and personalised communications.

What You'll Do

• Own journey automation – Build, optimise, and manage end-to-end Marketing Cloud journeys across all channels.
• Integrate and manage data – Bring data together from multiple systems, ensuring it’s clean, structured, and ready to power communications.
• Deliver multi-channel comms – Keep email, SMS, and letter communications running reliably, while expanding into new capabilities.
• Build scalable solutions – Create efficient, automated, and personalised communication frameworks.
• Ensure compliance – Maintain strong consent and privacy practices aligned with the Australian Privacy Act.

What You'll Bring

• Experience with a Marketing Cloud platform (Salesforce Marketing Cloud or similar).
• Strong SQL and scripting skills (e.g. AMPscript, SSJS, or equivalent).
• Proven ability to work with and integrate data to drive marketing communications.
• Experience managing multi-channel campaigns at scale (email, SMS, etc.).
• Strong understanding of data structures, contact models, and data quality.
• Knowledge of deliverability, consent, and subscriber lifecycle management.

Bonus Points

• Experience integrating with Salesforce CRM (e.g. MC Connect, APIs).
• Familiarity with the Salesforce ecosystem (Flows, data model, etc.).
• Experience with SMS platforms (e.g. Twilio).
• Exposure to personalisation or AI-driven engagement.
• Marketing Cloud or Salesforce certifications.

Customer communication is at the heart of what Harrier does for dealerships and this role sits right in the middle of it. If you love Marketing Cloud, take pride in building things that are reliable and well-structured, and want to work on a platform that's genuinely evolving, we'd love to hear from you.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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