What are the responsibilities and job description for the Marketing Coordinator position at Bank of Oak Ridge?
Job Details
Marketing Operations
Business Development Support & Sales Enablement
Requirements
- Marketing Platforms: Maintain and update marketing platforms, including the bank website, email marketing systems, on-hold messages, digital displays, digital banking platforms, online reputation platform, digital profiles and social media accounts, and others as appropriate.
- Marketing Processes: Support and implement key marketing processes, such as online reputation, marketing vendor partnerships, and branded merchandise and apparel, and others as appropriate.
- Communication & Design: Help draft and prepare communications, including emails, marketing materials, and operational signage. This may require basic design, such as formatting and resizing logos or imagery.
- Campaign Lists & Performance: Manage campaign list segmentation, scheduling, and performance tracking across multiple digital channels.
- Digital Systems & Upgrades: Act as marketing point person for bank-wide digital systems and platforms. Support ongoing digital upgrades.
- General Support: Provide general marketing, administrative, executive and bank-wide assistance, as requested. This may include coordination, event set-up or take-down, distribution of materials, visiting branch locations and other activities.
Business Development Support & Sales Enablement
- Sponsorship & Community Engagement: Maintain and strengthen the sponsorship process to connect with appropriate community organizations.
- External Events: Plan, manage, or support external events hosted by the bank, ensuring alignment with marketing and sales objectives.
- Sales Campaigns: Coordinate campaigns that support sales growth and broaden visibility in the community.
- Business Line Support: Provide lines of business with tools, resources, and coordination to support sales initiatives.
- Sales Materials: Develop or maintain sales enablement materials, such as one-pagers and client-facing guides.
Requirements
- Minimum education level of high school diploma or equivalent.
- Bachelor's Degree is preferred.
- At least 2-3 years of Marketing experience.
- Proficient in Microsoft Office Suite. (Excel, PowerPoint, Word and Outlook)
- Experience in design tools such as Canva and/or Adobe Suite preferred.
- Strong communication & interpersonal skills.
- Positive, can-do attitude with a desire to help others.
- Keen attention to detail and strong organizational skills.
- Tech-forward and customer-oriented mindset.
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