Product Content Specialist

Description:

Equipto, a Ballymore company and a long-standing manufacturer of industrial storage solutions, is hiring a Product Content Specialist to help build the foundation for distributor and e-commerce growth across the Ballymore family of brands.

This role sits at the intersection of product information and digital content. You will own product data inside our Akeneo Product Information Management (PIM) system, manage and organize our product imagery and digital assets, and prepare content for distributor and marketplace channels. You will also handle basic, in-house product photography as needed, with our dedicated photography team available to support larger or more complex shoots.

While the role is based onsite with the Equipto team in Tatamy, PA, you will be a member of the broader Ballymore Safety Products organization. You will support product data and content initiatives across the full Ballymore house of brands as they expand.

What You’ll Do

Product Data & PIM Management

• Organize and maintain product information inside our Akeneo PIM system

• Clean, structure, and standardize product attributes, specifications, and descriptions

• Ensure product data is complete, accurate, and ready for distributor and catalog syndication

• Coordinate product information across marketing, sales, and operations teams

• Maintain data consistency across all digital channels

Digital Assets & Product Imagery

• Capture basic in-house product photography as needed, coordinating with our photography team for larger or more complex shoots

• Maintain a simple in-house photo setup for quick product shots and updates

• Edit, tag, and organize product images and digital assets

• Ensure imagery meets distributor and marketplace specifications

• Maintain organized digital asset libraries for cross-brand use

Product Content Support

• Assist with product descriptions and feature highlights

• Prepare content for distributor platforms and digital catalogs

• Support ongoing improvements to product presentation and online visibility

Requirements:

Required

• 2-4 Years of hands-on experience with a Product Information Management (PIM) system such as Akeneo, inriver, Salsify, Plytix, Sales Layer, or similar

• Strong Excel skills, including VLOOKUP/XLOOKUP, formulas, filtering, data cleanup, and data structuring

• Proven ability to manage large product datasets with a high degree of accuracy

• Strong attention to detail and organizational skills

• Ability to manage multiple products, priorities, and deadlines

Preferred

• Experience with product catalog or distributor data

• Experience supporting e-commerce or digital product content

• Background in industrial, manufacturing, or B2B product environments

• Working knowledge of basic product photography, with a willingness to develop additional skills

• Basic familiarity with photo editing tools such as Photoshop or Lightroom

• Comfortable using AI tools (Claude, ChatGPT, or similar) in content and data workflows

Why This Role Matters

Equipto and Ballymore are investing heavily in modernizing our product data and digital presence. High-quality product information and imagery are essential for selling through distributors, digital marketplaces, and online platforms.

This role will play a key part in building the product content foundation for our brands. We are starting with Equipto and expanding across the Ballymore family of companies.

Ballymore Safety Products is a trusted industry leader with over 70 years of experience in manufacturing high-quality ladders, lifts, and custom safety solutions. Headquartered in the U.S., we are committed to enhancing workplace safety and productivity through innovative designs and superior products. Our team is dedicated to excellence, working collaboratively to develop solutions that meet the unique needs of our customers. At Ballymore, we value the contributions of every team member and offer a dynamic environment that encourages growth and creativity. Join us and be part of a company where your work truly makes an impact on safety and efficiency worldwide.