What are the responsibilities and job description for the CRM Specialist position at Bally's Interactive?
Ignite Your Career Where Innovation Leads the Way!
Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.
You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.
Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.
Well, What About The Role?
At Bally’s Interactive, we don’t just play the game, we change it. We’re building bold, data-driven campaigns that bring the thrill of sportsbetting and iGaming directly to our players, and we’re looking for a CRM Specialist to help us take it to the next level.
This is not your average marketing role. Here, you’ll have the autonomy to own the process, influence strategy, and test bold ideas, all while having the guidance and support of a high-performing team. Your work won’t sit in a deck gathering dust, you’ll see the impact of your campaigns in real time as players engage, deposit, and return for more.
What You’ll Do
Join a team where the culture hits just as hard as the wins:
At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Salary Range: $55,000-$70,000 USD
Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.
You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.
Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.
Well, What About The Role?
At Bally’s Interactive, we don’t just play the game, we change it. We’re building bold, data-driven campaigns that bring the thrill of sportsbetting and iGaming directly to our players, and we’re looking for a CRM Specialist to help us take it to the next level.
This is not your average marketing role. Here, you’ll have the autonomy to own the process, influence strategy, and test bold ideas, all while having the guidance and support of a high-performing team. Your work won’t sit in a deck gathering dust, you’ll see the impact of your campaigns in real time as players engage, deposit, and return for more.
What You’ll Do
- Lead the Playbook: Design and execute omni-channel campaigns (email, direct mail, paid social) that activate retail audiences and drive acquisition and retention.
- Plan the Next Big Move: Build campaign roadmaps with clear KPIs, creative & offer strategies, and timelines, keeping everything running smoothly across the calendar.
- Segment Like a Pro: Use customer data to craft target audience segments, test personalized offers, and continually refine who we talk to and how.
- Own the Player Journey: Map, build, and optimize customer journeys that move leads through the funnel and keep players engaged.
- Test & Learn: Run A/B tests across messaging, CTAs, and content, then develop insights to double down on what works.
- Play Fast, Play Smart: Streamline workflows, improve efficiency, and leverage automation to scale campaigns quickly.
- Stay in the Clear: Ensure all campaigns meet compliance standards (CAN-SPAM and beyond) while maintaining deliverability best practices.
- Track the Scoreboard: Deliver reports with key metrics and actionable insights, using data to shape your next winning strategy.
- Team Up: Partner with Design, Insights, Data, and Product teams to ensure every campaign lands with impact.
- 2–3 years in performance or acquisition marketing (experience in database activation is a win).
- CRM marketing automation expertise (Braze or similar).
- Excellent understanding of direct marketing, segmentation, and customer journey mapping.
- Analytical chops to translate data into clear, actionable decisions.
- A/B testing and optimization experience.
- Project management skills, keeping multiple campaigns and deadlines in play.
- Sharp attention to detail with high-quality standards.
- Familiarity with deliverability practices and compliance regulations.
- Excellent communication and collaboration skills, because winning is a team sport.
Join a team where the culture hits just as hard as the wins:
- Competitive pay with annual salary reviews & performance bonuses
- Medical, dental and vision plan options
- 401(k) matching for long-term wins
- Monthly socials and team building events
- Home office allowance to level up your remote set up
- Work-from-anywhere month (yes, really!)
- Downtown office with snacks, games and unbeatable energy
At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Salary Range: $55,000-$70,000 USD
Salary : $55,000 - $70,000