Vice President E-Commerce

Location: Aventura, FL (In-Office required: Monday – Friday)

ONLY LOCAL CANDIDATES WILL BE CONSIDERED

About Balfour & Co.

Balfour & Co. is one of the world’s leading Collegiate and High School commencement services companies, offering innovative, personalized products like class jewelry, yearbooks, regalia, school uniforms and photography. With brands such as Balfour®, GradImages®, ArtCarved®, and more, we’ve been helping students celebrate life’s most meaningful moments since 1913. Balfour has around 4,000 employees and operates in 3 countries.

POSITION SUMMARY:

Reporting to the Chief Marketing Officer, this executive will serve as a
change agent responsible for shaping the company’s digital customer experience strategy. Key responsibilities include:

• Developing a roadmap to enhance core digital experiences, retail partnerships, and direct-to-consumer channels.
• Driving growth in product assortment and revenue by expanding into new geographies and strengthening existing school relationships.
• Leading e-commerce operations across 10 websites, ensuring seamless user experiences and achieving sales and profitability goals.
• Elevating mobile and social media engagement to deliver a multi-channel shopping experience.
• Acting as a change management leader with strong communication skills and a digital-first mindset.

ESSENTIAL POSITION FUNCTIONS:

• Strategic Leadership: Oversee all facets of E‑Commerce and Retail, including marketing, brand authenticity, site performance, conversion, and product sell‑through.
• Multi‑Channel Integration: Develop and execute strategies that integrate E‑Commerce (B2C) with wholesale, retail, school channels, and third‑party platforms.
• Growth Initiatives: Expand product catalog, offerings, and presence across alternative E‑Commerce, social, and retail platforms.
• Digital Experience: Lead cross‑functional teams through product definition, development, QA, and launch to enhance digital products and customer experiences.
• Merchandising & Marketing: Align online merchandising, promotional messaging, and marketing strategies with company programs to drive revenue.
• Data & Metrics: Establish controls for data quality, oversee daily website metrics, and optimize the customer journey.
• Team Leadership: Manage professionals across digital marketing, CRM, merchandising, creative, and site operations to strengthen people, processes, and systems.
• Cross‑Functional Collaboration: Partner with Sales, Marketing, Product Development, and Creative teams to deliver seamless online experiences and logical product hierarchies.
• Technology Alignment: Work with IT teams to ensure site architecture and user interfaces meet customer needs.
• Feedback & Compliance: Incorporate sales force feedback on school pages and ensure ADA and COPA compliance while adapting to evolving customer behaviors.

EDUCATION/EXPERIENCE:

Education

• Bachelor’s degree required; MBA preferred.

Experience & Expertise

• 10 years leading customer-centric, data-driven online businesses that achieved financial and growth goals.
• Background in Consumer Products or Retail E-Commerce.
• Proven ability to reinvent and execute best practices in site shopping experiences and online marketing across devices and platforms.
• Demonstrated success in scaling digital commerce through innovative strategies, including early-stage/start-up environments.
• Skilled in leveraging social media, mobile, and tablets to drive incremental sales beyond traditional websites.

Skills & Knowledge

• Deep expertise in customer engagement, retention, and conversion optimization.
• Strong command of web, media, and email analytics, usability, acquisition/retention marketing, and digital channels (SEO, paid search, social, mobile).
• Ability to unify marketing and creative strategies across channels to deliver a consistent, holistic brand message.