Senior Marketing Specialist

Work closely with the Senior Business Development & Marketing Manager (Intellectual Property), and the Firmwide BD & Marketing team to initiate, coordinate, and/or implement marketing and business development initiatives for the firmwide Intellectual Property Practice Group. This position reports directly to the Senior Business Development & Marketing Manager (Intellectual Property). This is a hybrid position, for our our Orange County, Los Angeles, Philadelphia, or Washington D.C. office.

ESSENTIAL DUTIES AND RESPONSIBILITIES Include The Following.

• In collaboration with the Senior Business Development & Marketing Manager (Intellectual Property), manage practice team events/conferences, including: establishing and managing budget, site selection, development of invite list, invitation process, event logistics, site set-up, CLE planning and post event follow-up. Set up and monitor required technology for virtual events and webinars.
• Work closely with Firm lawyers and BD & Marketing department personnel to create client-focused brochures and other collateral and pitch materials that meet attorney specifications. For client proposal responses, gather and analyze existing relevant materials, provide competitive intelligence in conjunction with research team, identify and gather firmwide human resources and financial information as needed, gain final BD & Marketing department and lawyer approvals, proof and correct errors, format for consistency and visual appeal while upholding Firm branding standards, and coordinate the printing and timely delivery of business development and marketing materials. Share best practices in the BD & Marketing department’s knowledge base.
• Interview all partners for their experience and background to learn their practices and have information on hand as needed for pitches and RFPs.
• Work with the Senior Manager and Practice Group Chair to prepare welcome emails for all new hire attorneys/patent agents.
• Assist with planning and on-site support for IP-specific retreats/firm retreats.
• Draft Chambers, Legal 500 and other IP-specific submissions for rankings and directories.
• Maintain practice team experience, including collection of matter summaries for use in the Firm’s experience database and various directory reporting efforts, ensuring all marketing materials are up-to-date monthly.
• Regularly update all marketing materials for the IP practice group/teams.
• Prepare and distribute the weekly IP newsletter with all relevant data/events/speaking engagements/wins/nominations/blog posts under the direction of the Senior IP Business & Development Marketing Manager
• Prepare and distribute the weekly IP newsletter with all relevant data/events/speaking engagements/wins/nominations/blog posts under the direction of the Senior IP Business Development & Marketing Manager.
• Assist in drafting the annual recap of the IP Group Year in Review/BHIPP for internal and external use, working alongside the Senior IP Business Development & Marketing Manager.
• Support Industry Teams under IP as needed working with the Industry Team Manager and Senior IP Manager
• Address and add as needed, information regarding the IP Group to the firm website, including Enterprise Issues and new team webpages, while also ensuring all webpage content is up-to-date for the Practice Group.
• In coordination with the Senior Business Development & Marketing Manager (Intellectual Property), orchestrate sponsorship/membership opportunities, including: vetting opportunities, arranging for payment, managing ad production, and arranging events, conferences, speaking opportunities, log-ins/passwords, marketing materials, etc., for these initiatives.
• Collaborate with the appropriate team members to maintain accurate and effective web content for the practice teams and attorneys.
• Support the integration of lateral attorneys, including bio creation and posting, Firm photo, press release and intranet story, announcements, community involvement database, business development planning, and contacts integration.
• Assist the Senior Business Development & Marketing Manager (Intellectual Property) in staying abreast of news about client development targets in order to suggest opportunities and approaches for client expansion or market penetration. In tandem with the Competitive Intelligence team, conduct research on such targets as needed. Create development activity reports.
• Respond to requests and questions from lawyers, administrative staff, and vendors; provide excellent customer service; and follow-through on requests to ensure needs are met.
• Assist the Intellectual Property Practice Group Chair and Senior Business Development & Marketing Manager where needed with Group-wide practice development projects and initiatives.
• Travel as needed to client, firm and practice group events
• Other duties as requested and assigned.
  
  

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience

• Bachelor’s degree in marketing or related field with at least five years of related experience; or equivalent combination of education and experience. Law firm experience highly desirable.
• Intellectual Property practice experience a plus.
  
  

Technical Skills

• Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel, and PowerPoint.
• Proven aptitude to learn new software applications.
  
  

Language Skills

• Ability to speak effectively with all levels of clients and professional and support staff. Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients and staff, and to exhibit a high degree of responsiveness, diplomacy and professionalism in these interactions.
• Ability to respond to common inquiries or complaints from all levels of professional and support staff, clients, regulatory agencies, or members of the business community.
• Ability to read and interpret documents such as operating instructions, procedure manuals, general business periodicals, professional journals, technical procedures, governmental regulations, financial reports, and legal documents.
  
  

Mathematical Skills

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
  
  

Reasoning Ability

• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Ability to define problems, collect data, establish facts and draw valid conclusions.
• Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.
• Exhibit independent thinking and decision making.
• Ability to interpret an extensive variety of instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Ability to think strategically, develop tactics and execute pragmatically.
  
  

OTHER SKILLS And ABILITIES

• Demonstrated ability to multi-task and be detail-oriented with strong organizational skills.
• Strong analytical and communication skills both oral and written.
• Excellent organizational and planning skills with ability to prioritize multiple tasks and projects to meet deadlines.
• Outstanding creativity; flexibility and persistence; motivation and energy with the ability to work with little supervision and collaborate with other members of the team.
• Ability to work overtime when needed. Work occasionally requires more than 40 hours per week to perform the essential duties of the position.
• Ability to work in a fast-paced environment with strict deadlines.
• Demonstrate good judgment, tact, and flexibility under pressure in a mixed-matrix environment with many stakeholders and potentially competing priorities.
  
  

PHYSICAL DEMANDS: The physical demands described here are representative of those that should be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel objects, documents, books, pen/pencil, paper, controls and manipulate a keyboard, and input data into a PC; and talk or hear. The employee is frequently required to walk.
• The employee is occasionally required to use hands to prepare correspondence and reports on a personal computer.
• The employee is occasionally required to stand and reach with hands and arms. And stoop, kneel, bend, crouch or crawl.
• Ability to operate a variety of standard office equipment including a computer, copy and facsimile machines.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
  
  

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.
  
  

The expected annual salary range for this position is $80,000 - $105,000. The salary offered in any location will be determined by a wide range of factors, including, but not limited to, experience level, education/training, geographic region, and relevant skills. BakerHostetler offers a comprehensive and competitive benefits program, including group health, dental and vision insurance, paid holidays (10 days), 401(k) plan, parental leave, family care program, wellness program, life and accident insurance, and short and long-term disability.

Baker & Hostetler LLP is an Equal Opportunity Employer.