Mass Merchant Sales Lead

Position Title: Mass Merchant Sales LeadDepartment: SalesReports To: Sales Manager – Mass MerchantFLSA Status: Non-ExemptCompensation: $100,000 – $120,000 annually Position Summary:The Mass Merchant Sales Lead is responsible for managing Bailey Nurseries’ strategic relationships with mass merchant accounts. Acting as the primary contact, this role drives sales growth, fosters long-term partnerships, and ensures operational excellence through cross-functional collaboration with internal departments and external stakeholders.Work Location:This is a remote position requiring travel to Bailey’s headquarters (Newport, Minnesota), merchant offices, and retail locations as needed.Essential Duties and Responsibilities:Oversee all facets of the mass merchant account, including product assortment, forecasting, order processing, logistics coordination, and quality assurance.Collaborate with Inside Sales to resolve customer service issues and uphold high levels of client satisfaction.Leverage internal and external data analytics to create and implement annual sales strategies, promotional campaigns, and growth initiatives.Act as the key liaison between Bailey Nurseries and merchant partners, ensuring clear and timely communication.Work closely with Planning and Administration, Production, Inventory, and Logistics teams to synchronize crop availability and shipping timelines with customer needs.Partner with brand and marketing teams to enhance brand positioning. Represent the company at national trade shows and vendor events. Oversee EDI and data exchanges between Bailey Nurseries and merchant accounts, ensuring accuracy and timeliness through internal and external data analytics.Generate and present repLogistorts, marketiWorkng materials, advertising proposals, and markdown strategies.Maintain confidentiality regarding company and customer data, pricing, and proprietary information.Stay current on plant innovations, industry trends, and horticultural developments to support customer education and drive sales.Conduct regular market visits to assess store-level execution, support merchandising, and identify sales opportunities. Join merchant-led market walks to gain insights into regional trends and customer experience.Participate in key meetings, such as national sales meetings and network grower meetings, as assigned.Required Qualifications:Proven experience in retail account management. Strong knowledge of retail merchandising, promotions, and consumer marketing.Demonstrated success in building customer relationships and driving retail sales.Excellent presentation and training skills; able to engage and educate retail staff.Skilled in analyzing retail performance metrics and converting insights into strategic actions.Strong cross-functional collaboration.Strong communication and interpersonal skills with a customer-first mindset.Proficient in Microsoft Office Suite (Excel, Word, Outlook) and CRM platforms.Ability and willingness to travel up to 60% of the time within the assigned region.Must meet company criteria through Motor Vehicle Record (MVR) review. Preferred Qualifications:Horticulture or garden center industry experience strongly preferred.Strong proficiency in data analytics. Physical Requirements and Work Environment:This role involves a blend of office and travel-based work. Travel includes visits to retail locations, customer meetings, and industry events, occasionally in outdoor or greenhouse environments. Candidates should reside within or near the assigned territory.Disclaimer: This job description reflects the general nature and level of work expected. Duties and responsibilities may be adjusted at any time based on operational needs. The company reserves the right to revise the role in alignment with business priorities.

Salary : $100,000 - $120,000