Amazon Sales Manager

Amazon Sales Manager – Amazon (1P & 3P)

About Baby Trend

For more than 35 years, Baby Trend has designed innovative, safe, and value-driven juvenile products trusted by families across North America. We are committed to delivering exceptional products through strong retail and eCommerce partnerships while fostering a collaborative, growth-oriented culture.

The Opportunity

We are seeking a strategic, data-driven Sales Manager – Amazon to lead and grow Baby Trend's Amazon business across Vendor Central (1P) and Seller Central (3P). This role owns the Amazon strategy, drives revenue and profitability, optimizes digital merchandising, and partners across Sales, Marketing, Product Development, Supply Chain, Finance, and Customer Service to accelerate long-term growth.

What You'll Do

• Lead the Amazon business across Vendor Central (1P) and Seller Central
• (3P).Develop annual and quarterly business plans that achieve revenue, profit, and market share goals.
• Manage Annual Vendor Negotiations (AVN) and key operational metrics including Instock, fill rates, chargebacks, and vendor scorecards.
• Oversee Seller Central operations, FBA inventory, Buy Box performance, pricing, and marketplace compliance.
• Optimize product listings through SEO, A Content, Brand Stores, images, videos, and Salsify content management.
• Partner with Marketing to execute Amazon advertising, Prime Day, Black Friday, Cyber Monday, and promotional campaigns.
• Analyze sales, traffic, conversion, profitability, and competitive trends to identify growth opportunities.
• Prepare business reviews and strategic recommendations for senior leadership.
• Collaborate with cross-functional teams to launch products, improve inventory, and enhance the customer experience.
• Drive continuous operational improvements across the Amazon business.

What You'll Bring

• Bachelor's degree in Business, Marketing, Supply Chain, or related field.
• 5 years managing Amazon Vendor Central (1P) and Seller Central(3P).
• Proven success growing Amazon sales in consumer products, durable goods, or CPG.
• Expertise in Amazon merchandising, catalog management, Brand Registry, A Content, FBA, pricing, inventory planning, and analytics.
• Experience leading Annual Vendor Negotiations(AVN).
• Advanced Excel, analytical, communication, and project management skills.

Preferred Qualifications

Experience in juvenile products or durable consumergoods.

Experience with Salsify, SmartScout, Amazon DSP, AMC, or Retail Analytics Premium.

Strong digital merchandising and eCommerce strategy experience.

Why Join Baby Trend?

This is an opportunity to lead one of Baby Trend's fastest-growing channels and directly shape our eCommerce strategy. You'll work alongside a collaborative leadership team, influence high-impact initiatives, and help grow a trusted brand serving families across North America.