What are the responsibilities and job description for the Content Strategist / UX Writer position at B2B Technology?
Job Details
Content Strategist/UX Writer
Functions
- Write clear, user-friendly content for the products, including microcontent for UI language, email and notification template messages, etc.
- Support development of user personas and user journey maps for new provider types and county agency users
- Collaborate with State Content Strategists and UX Writers to ensure consistency with existing content standards.
- Partner with UX, design, and product teams to align messaging
- Ensure all content and writing use plain language and are accessible to diverse user groups.
- Support content and writing for multi-language requirements (Spanish, Somali, Hmong considerations).
Qualifications, Skills, and Experience
- Minimum years of experience in Content Strategist and UX Writer roles: 3 Years
- Minimum # of projects completed in Content Strategist and UX Writer roles: 4
- Demonstrated expertise in UX writing and content strategy.
- Strong writing skills with demonstrated experience creating clear, user-focused content.
- Demonstrated ability to work with complex organizational environments and multiple stakeholder groups.
- Demonstrate the ability to align content with business goals and user needs.
- Knowledge of accessibility standards and inclusive design principles.
- Experience with design/prototyping tools (Figma preferred, Sketch, InVision), content collaboration tools, usability testing platforms.
- Experience working with government users, regulated industries, or public sector projects preferred.
- Experience with content development and writing strategies for multi-cultural or multi-language user bases preferred.
Sample Tasks
- Conduct user interviews with licensing staff to understand current processes and pain points.
- Create user journey maps for providers navigating initial license application processes.
- Adapt product language across contexts (onboarding, errors, confirmations).
- Develop workflow maps showing current and future State processes for new license types.
- Collaborate with State UX strategists to ensure content consistency across existing and new functionality and alignment with design standards.
- Participate in user research and usability testing to validate copy.
- Research and document accessibility considerations for providers with varying technical skill levels.
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