Manager of Sales & Marketing (2262)

JOB TITLE: Manager of Sales & Marketing  

REPORTS TO:     Vice President of Sales & Marketing

PAY CLASS: Salary – Full Time   

DIRECT REPORTS: No                    

Position Summary: 

The Manager of Sales & Marketing is integral to driving leasing success by improving property performance, mentoring, and identifying strategic opportunities to boost leasing velocity. This role focuses on supporting leasing teams and discovering innovative ways to increase leasing activity, including on-site marketing, outreach, and social media engagement. This role also assists teams in building strong connections with local businesses, universities, and prospective and current residents. The Specialist works with on-site teams to refine leasing strategies and provide hands-on leasing support.

Essential Job Functions:

• Manage and follow up on leads using property management software to maximize lead-to-lease conversions.
• Analyze leasing data to identify trends, optimize occupancy rates, and drive revenue growth.
• Assess leasing team performance and provide training, feedback, and tools to enhance sales techniques and product knowledge.
• Recommend improvements for pricing, incentives, marketing, events, outreach, and social media efforts.
• Assist with market research to track trends, analyze pricing, and position communities effectively.
• Implement hands-on training and strategies to improve conversion rates from leads to tours and tours to leases.
• Assist the leasing team in building strong relationships with residents and prospects to gather insights and inform strategic decisions.
• Actively engage in leasing activities, mentoring team members through real-time interactions.
• Assist leasing teams in creating partnerships with local businesses, universities, and organizations to expand leasing opportunities.
• Communicate effectively with B.HOM Student Living leadership and clients, provide updates, and collaborate on leasing strategies.
• Other duties as assigned

Minimum Qualifications/Skills:

• A minimum of three years of proven expertise in marketing and leasing within the student housing or multifamily housing sectors, demonstrating a strong track record of success.
• Proven ability to meet and exceed lease-up goals for operating and new development assets.
• A minimum of two years of supervisory experience is required, along with strong coaching and mentoring skills.
• Demonstrated expertise in utilizing platforms such as Entrata, coupled with outstanding analytical and reporting skills that drive informed decision-making.
• Must have a deep commitment to driving success in marketing, sales, and operational excellence.
• Capacity to thrive in a dynamic and fast-paced environment.
• Willingness to travel frequently, up to 100%

Work Schedule:  Monday through Friday, with extended hours and/or weekends required as scheduled or as needed to meet business needs.

Physical Requirements/Environment: The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This job generally operates in a professional office environment but may also occasionally operate in an outdoor environment.  While performing the duties of this job, employees must be able to remain in a stationary position for long periods of time, occasionally move about the office, constantly operate a computer and other office equipment,  communicate regularly and effectively with others, both written and verbally, and may occasionally lift up to 30 pounds.

This position requires close visual acuity to perform an activity such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading. 

The ability and means to travel locally, overnight, in specific regions or states via automobile and airplane may be required.

All B.HOM employees are expected to conduct themselves in a professional manner at all times, perform the tasks delegated by supervisors, and observe and support the company’s policies and procedures.

B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make B.HOM a better place to work and live. Our posted compensation reflects the cost of talent across multiple US geographic markets. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.

Salary : $85,000 - $95,000