Marketing and Content Specialist

a small wellness team creating a big impact

Ayurvedic Wellness Center is an independent, mission-driven wellness center rooted in the principles of Ayurveda and Yoga. We are committed to delivering high-integrity care while building sustainable, disciplined systems that support long-term growth.

We believe operational excellence strengthens healing work. We are a collaborative, accountable team that values clarity, steadiness, and continuous improvement.

the role

This is a hands-on production and execution role. Strategic direction is set by the Founder in partnership with our external creative agency. As the Specialist establishes command of our channels and audience, there is opportunity to contribute to campaign planning and channel strategy.

The position is remote-primary with regular required onsite time in Kalamazoo for content capture and weekly check-in.

This is a marketing seat within our organizational structure, accountable for:

• Content Production
• Copywriting and Channel Execution
• Reporting and Automation

key deliverables

Content Production

• Capture photo and video on site at classes, events, treatments, and in the apothecary
• Concept, film, and edit short-form video for Reels and Stories
• Repurpose recorded class and training content into usable short-form clips
• Design graphics in Canva consistent with brand standards
• Photograph retail products and build webstore listings
• Maintain an organized content library and asset archive

Copywriting and Channel Execution

• Write and schedule approximately four emails per month covering seasonal themes, classes and events, program launches, the seasonal cleanse, and retail
• Create and schedule approximately seven social posts per week across Meta platforms and Google Business Profile
• Format and publish blogs
• Monitor and respond to comments and direct messages

Reporting and Automation

• Deliver a monthly performance report covering channel metrics, what performed, and recommendations
• Build and maintain email automation sequences in our marketing platform
• Track and maintain the publishing calendar

qualifications

required:

• Three or more years of hands-on experience in social content creation, content production, or marketing for a small business, founder, or lean marketing team
• Portfolio of work personally created by the applicant
• Demonstrated proficiency in Canva, including layout, typography, and brand consistency
• Demonstrated experience filming and editing short-form video for social platforms
• Hands-on experience building campaigns or automations in a marketing platform such as Mailchimp, ActiveCampaign, HubSpot, or GoHighLevel
• Strong writing skills across email, social, and product copy
• Ability to work independently and manage priorities without daily supervision
• Reliable transportation and availability for regular onsite work in Kalamazoo, including occasional evening and weekend events
• Comfort working in an active clinical and classroom environment without disrupting sessions in progress

preferred:

• Experience in wellness, healthcare, fitness, or education
• Experience with Google Business Profile, Meta Business Suite, or e-commerce product listings
• Familiarity with GoHighLevel

Deep specialization across every social platform is not required.

position details

• Schedule: 20 hours per week. Flexible scheduling with required onsite presence in Kalamazoo one to two days per week, plus occasional evening and weekend events.
• Classification: W-2, non-exempt, paid hourly. All hours worked, including event coverage, are compensated.
• Compensation: Commensurate with experience. Please include your hourly rate expectation with your application. Compensation advances via a documented competency framework
• Equipment: AWC provides video capture equipment, audio equipment, and tripod. The Coordinator provides their own laptop and mobile phone.
• Training: Formal training on our marketing automation platform will be provided.
• Performance reviews aligned with operational KPIs.
• Growth: This position has the potential to expand in scope and hours over time.

benefits include

• Retirement account employer match
• Retail discount

what success in this role looks like

• The publishing calendar is executed on schedule, at the stated cadence, without missed sends
• Onsite content capture occurs one to two times per week, maintaining a working asset library ahead of launches rather than in response to them
• The monthly performance report is delivered by the fifth of each month
• Submitted work meets brand and quality standards with minimal revision required
• Recurring production bottlenecks are identified and addressed proactively
• Email automation sequences are built, tested, and documented

what we value

• Commitment to continuous improvement
• Initiative within a collaborative team environment
• Accountability to measurable results
• Emotional maturity and steadiness
• Respect for the healing context of our work

the environment

Ayurvedic Wellness Center is an intimate healing space. Clinical sessions, Ayurvedic bodywork session, education programs, and client care are happening throughout the day.

This role introduces our work to a wider community that can benefit from wrap-around Ayurvedic care.

We are seeking someone who brings a sense of beauty, creativity, and impeccability to this role - and who can’t want to share our work with the world!

Openness to learning about Ayurveda and the context of our work is expected. Prior background in Ayurveda is not required.