What are the responsibilities and job description for the Sr. Specialist, Paid Search position at Axial1 Performance Science?
We are looking for an analytically minded, Sr. Specialist, Paid Search for Axial1 to own campaign execution across Paid SEM, YouTube and other Google Ads products.
You will have the opportunity to support Axial1’s multichannel strategy - both leaning into your core strengths and developing new areas of expertise. You will be joining an innovative, rapidly growing business that is focused on bringing holistic performance marketing and advanced analytics solutions to our client base, across all aspects of the marketing funnel. We are looking for smart, passionate and experienced professionals who want to be part of a company where they can play an influential role with both our clients and within the agency.
Key Responsibilities:
- Support Paid Search strategy and execution across Google and Microsoft ad platforms
- Assist multi-channel digital media buying and planning through all steps of the planning process, from briefing to campaign creation
- Own day to day campaign budget pacing and performance across media portfolio – including bidding, copy and performance optimization recommendations
- Assist with all aspects of campaign creation and management including forecasting, KPI setting, creative briefing, trafficking, and managing delivery timelines
- Deliver weekly reporting, contribute to reporting insights and tactical recommendations
- Conduct ad hoc data analysis to drive optimization and testing recommendations
- Maintain test planning processes, and campaign change tracking
- Work with analytics team to deliver holistic insights and campaign learnings
- Ability to work in an fast paced environment; very strong organizational and communication skills are a must
- This position reports to the SVP, Performance Media and Growth Marketing.
Qualifications:
- 2-3 years of experience working in Paid Search marketing
- Experience executing campaigns in Paid Search ad platforms with focus on Google Ads products (Search, Performance Max, YouTube, Discovery, GDN)
- Keen problem-solving and troubleshooting abilities
- Professional client communication, both written and verbal
- Ability to handle multiple projects and prioritize responsibilities
- High level of accuracy and attention to detail
- Curious, passionate about learning and data driven in their decision making
- MUST love and be curious about data analytics
- Self-motivated, but also can work well in a team
- Knowledgeable about ad tech: ad serving, audience management tools, ad tagging
- Enthusiasm for the future of brand and performance advertising
- Bachelor’s degree from an accredited college or university
About the Company
Axial1 is a full-service performance marketing firm that utilizes advanced analytics, powered by AI/ML, to activate all performance drivers and channels. From search and social to commerce and display and beyond – our proprietary data-driven analytics enable clients to move from data to insight to performance more effectively and efficiently across the entire path to purchase.
Axial1believes in a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Axial1, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.