Manager, Paid Search

We are looking for an analytically minded Manager, Paid Search for Axial1 to own campaign execution and account management across Paid SEM, YouTube and other Google and Microsoft Ads products.

You will have the opportunity to support Axial1’s multichannel strategy - both leaning into your core strengths and developing new areas of expertise. You will be joining an innovative, rapidly growing business that is focused on bringing holistic performance marketing and advanced analytics solutions to our client base, across all aspects of the marketing funnel. We are looking for smart, passionate professionals who want to be part of a company where they can grow into an influential role with both our clients and within the agency.

Key Responsibilities:

• Lead Paid Search strategy and execution across Google and Microsoft ad platforms
• Own bid strategy and management
• Own client-facing interactions and client communications and serve as an educational resource for clients as a subject matter expert
• Strategize multi-channel digital media buying and planning through all steps of the planning process, from briefing to campaign creation
• Oversee day-to-day campaign budget pacing and performance across media portfolio – including bidding, copy and performance optimization recommendations
• Lead campaign creation and management including forecasting, KPI setting, creative briefing, trafficking, and managing delivery timelines
• Present weekly reporting, contribute to reporting insights and tactical recommendations
• Conduct ad hoc data analysis to drive optimization and testing recommendations
• Maintain test planning processes, and campaign change tracking
• Support training efforts of Specialists and Sr. Specialists
• Work with analytics team to deliver holistic insights and campaign learnings
• Ability to work in an fast paced environment; very strong organizational and communication skills are a must
• This position reports to the Senior Manager, SEM and SVP, Performance Media and Growth Marketing.

Qualifications:

• 3-5 years of experience working in Paid Search marketing
• Experience executing campaigns in Paid Search ad platforms with focus on Google Ads products (Search, Performance Max, YouTube, Discovery, GDN)
• Analysis skill set, very comfortable with Excel / Pivot tables
• Keen problem-solving and troubleshooting abilities
• Professional communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• High level of accuracy and attention to detail
• Curious, passionate about learning and data driven in their decision making
• MUST love and be curious about data analytics
• Self-motivated, but also can work well in a team
• Enthusiasm for the future of brand and performance advertising
• Bachelor’s degree from an accredited college or university

Company Description:

Axial1 is a full-service performance marketing firm that utilizes advanced analytics, powered by AI/ML, to activate all performance drivers and channels. From search and social to commerce and display and beyond – our proprietary data-driven analytics enable clients to move from data to insight to performance more effectively and efficiently across the entire path to purchase.

Axial1 believes in a diverse environment that encourages original thinking about our business. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Axial1, as a best-in-class performance marketing agency, welcomes big ideas, and believes they can come from anywhere.