What are the responsibilities and job description for the Director, Customer Insights & Analytics position at Avis / Budget Canada?
Driven to be the Best
People. Performance. Purpose.
At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.
The Director, Customer Insights & Analytics will establish and lead a centralized Customer Insights & Analytics function within the Customer Experience (CX) organization, reporting directly to the CX Leader. This role is responsible for bringing together the Voice of the Customer (VoC) across all touchpoints—including global contact centers, digital channels, and physical experiences—and translating those insights into clear, actionable priorities that drive measurable improvements in customer experience and business outcomes.
This leader will serve as the single, trusted source of CX insights, enabling proactive, data-driven decision-making and accelerating improvements in customer satisfaction, loyalty, retention, and growth.
What You'll Do:
Strategic Leadership & Function Build
Establish and lead a centralized Customer Insights & Analytics function aligned to CX strategy and business priorities.
Define and execute the vision, roadmap, and operating model for customer insights across the enterprise.
Build and scale a high-performing team, including analysts and aligned existing Data & Analytics resources across global contact centers.
Serve as the primary advisor to the CX Leader on customer trends, risks, and opportunities.
Voice of Customer (VoC) & Insights Integration
Bring together customer data across all channels:
Global contact centers
Digital channels (web, mobile, digital journeys)
Physical experiences (North America)
Create a holistic, end-to-end view of the customer journey and experience.
Establish a unified Voice of Customer ecosystem integrating surveys, operational data, and behavioral signals.
Customer Insights & Actionability
Translate complex customer data into simple, clear, and actionable insights that drive business improvements.
Identify root causes of customer friction and breakdowns across the end-to-end journey.
Partner with CX, Operations, Product, and Marketing teams to prioritize and implement improvements.
Develop advanced analytics capabilities, including:
Driver analysis (NPS, CSAT, CES, Social Reviews, etc.)
Customer lifetime value insights
CX Metrics & Performance Management
Establish and standardize CX metrics, measurement frameworks, and performance governance across the organization.
Lead the design and implementation of consistent KPI frameworks across Contact Center operations.
Develop executive-ready reporting and dashboards that provide simple, actionable insights for ongoing decision-making.
Track and quantify the business impact of CX improvements.
Cross-Functional Alignment & Influence
Align and coordinate analytics resources embedded across contact centers and business units under a unified strategy.
Partner closely with Marketing, Operations, Technology, Finance, and Product teams to embed customer insights into decision-making.
Present insights, trends, and recommendations to senior leadership, influencing strategic priorities and investments.
Act as a thought leader on customer-centric measurement, analytics, and best practices.
Technology, Data & Innovation
Oversee the selection, integration, and optimization of analytics tools, VoC platforms, and visualization solutions (e.g., Tableau, Power BI).
Ensure seamless integration of customer data across multiple systems (CRM, surveys, digital analytics, contact center platforms, etc.).
Advance the use of AI, automation, and advanced analytics to enhance insight generation and predictive capabilities.
Establish data governance and quality standards for customer-related data and metrics.
Perks You’ll Get:
Access to Medical, Dental, Vision, Life and Disability insurance
Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
401(k) Retirement Plan with company matched contributions
Full training to learn the business and enhance professional skills
Employee discounts, including discounted prices on the purchase of Avis/Budget cars
Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more
What We're Looking For:
Bachelor’s degree in Business, Data Analytics, Statistics, Economics, or related field; Master’s degree preferred.
10+ years of progressive experience in customer analytics, data insights, or customer experience strategy.
Strong background in NPS and customer feedback methodologies.
Demonstrated success leading a