Digital Media Buyer

Overview

We have an immediate position for a part-time, experienced Digital Media Buyer to join our team. Candidates should have a background building out campaign strategies and current non-linear funnels. In addition to native shopping campaigns, candidates should be well-versed in tracking conversions across multi-step, non-lineal behaviors, and third party POS end-points.

Company Location: Orlando FL

Work Location: Remote

Hours: Part-time (10 hrs/wk)

Rate: $1250/mo

Start Date: Immediate

Responsibilities

• Candidates should be fluent in all of the following platforms: Google Ads Manager, Google Tag Manager, Google Analytics, Facebook Business Manager, and Facebook Ads Manager.
• Research and refine keyword lists (long-tail keywords and phrases),
• Research and refine audience and targeting.
• Review ad copy, site link extensions, and any other campaign assets.
• Implement digital marketing campaigns on paid social, paid search, display, and partnerships channels.
• QA campaign launches and ensures data is being properly fed into reporting tools
• Perform ongoing keyword research for keyword inclusion and exclusion.
• Continuous optimization of campaigns to meet changing markets and competitive conditions.
• Update ad assets and monitor campaigns.
• Monitor campaign pacing and keep campaign reporting current.
• Client communication through approved channels (company provided email) with updates including campaign performance updates and results.
• Observe new platform trends and features.

Minimum Requirements

• 3 Years setting up and managing Google and Meta campaigns.
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Demonstrated ability to interpret data for insights and next steps.
• Exceptional verbal and written communication skills – the partners we curate content from run on positive relationships, so you have a role in maintaining a positive image for Avanti.
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign.
• Demonstrated capability of self-direction and motivation.
• Work well under pressure, as some responsibilities may be time-sensitive and under tight deadlines.

About Avanti

We are a mid-sized agency that builds brands from the ground up. With clients ranging from Fortune 500 multinationals to innovative SMBs and not-for-profits, we can work with a variety of verticals that have a dedicated advertising budget and are ready to scale.

We get excited by the prospect of seeing our clients go from Concept to Creation with their go-to-market launches and beyond. We are a sounding board for our clients that drives loyalty and continued relationships that span years and even decades.

Our culture is founded on LIFE-work imbalance. We source our talent based on their unique set of skills and imagination to build an environment that has cultivated the best minds in art, design, technology, and innovation. We don’t measure our success based on the time-clock. We believe that the greatest measure of success is in the product we deliver.

AVANTI means moving forward in Italian— and that is exactly what we do. We provide direction to our clients by identifying opportunities to drive their business forward.