Marketing Coordinator

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.











The Marketing Coordinator will support the consumer marketing efforts for Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky.

Responsibilities

• Work with fellow marketing team members, and franchise owners to further develop and support the Authority Brands marketing system on Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky.
• Be knowledgeable about trends in brand data including lead flow, appointment rate, close rate, and other KPIs. Understand marketing’s contribution to these KPIs and actively contribute to their improvement with the marketing team.
• Help manage the brands’ websites, including working with website partners to ensure accuracy of brand information, approval of franchisee submitted content, implement franchisees’ requested changes, and new location website launches.
• Support marketing team in the analysis of marketing performance and results and help communicate these to franchise owners and other teams.
• Support marketing and communications projects and coordinate efforts between Graphic Design department to ensure team continuity.
• Manage the content marketing system for each brand by adding new assets as well as updating users.
• In coordination with communications staff, assist with ideation, development, and execution of social media and blog content, including measuring and analyzing campaigns’ effectiveness.
• Support franchisee local marketing efforts and manage franchisee marketing support requests.
• Assist in preparing marketing materials for training, webinars, workshops, regional meetings, and conferences.
• Maintain and update participation lists for marketing programs.
• Perform other duties as assigned. These duties may include assignments in jobs other than own.
  
  

Qualifications

• A bachelor’s degree (focus in marketing or business a plus)
• 1 years of experience
• Ideal candidate is self-motivated, results-oriented, confident, and passionate.
• Knowledge/understanding of digital marketing, including ability to interpret digital campaign results (SEO, PPC, remarketing, display)
• Solid PC skills, including Microsoft Office systems (Google Analytics competency a plus)
• Experience with franchise/multiple locations preferred
• This is a hybrid position.
  
  

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer