What are the responsibilities and job description for the Social Media Marketing Manager position at Aurea Global Media, Inc?
About Aurea
Aurea Global Media is an AI-driven integrated marketing and communications agency with offices in Shanghai and Los Angeles. We help brands build trust and grow globally, bridging China and the West by assisting Chinese brands to expand abroad and empowering Western brands in China’s social commerce market. Our integrated strategies drive results across FMCG, lifestyle, healthcare, and emerging industries by combining creativity, culture, and technology grow across China ⇄ West.
Location: Burbank, Los Angeles, CA (on-site with hybrid flexibility)
What you’ll do
- Own social strategy & calendars: IG, TikTok, YouTube Shorts, LinkedIn, X, Substack
- Create/edit short-form video & copy; keep voice on-brand
- Run creator/influencer collabs; manage community & brand safety
- Optimize platforms (SMO: SEO, timing, thumbnails, hashtags)
- Track KPIs & report insights; partner with brand/performance teams
Must-haves
- 3 years social experience (agency or in-house)
- Strong copy short-form video portfolio
- Analytics basics (native tools, GA4)
- Excellent communication; comfortable on-site collaboration
- Bachelor’s in Marketing/Comms (or equivalent)
AI & newsletter
- Hands-on AI (prompting, few-shot, fast iteration)
- Tools: ChatGPT/Claude, Perplexity, CapCut, Sprout/Later/Hootsuite AI, Figma/Canva Magic, GA4
- Use AI for ideation/localization, Substack subject lines, rough cuts, transcripts → captions, weekly summaries
Strong Plus
- Billingual English&Mandarin; RED/Douyin；social commerce/UGC ads；Mailchimp/Beehiiv