Manager Marketing

A high-performing Marketing Manager impacts the business by leading efforts to achieve our top-and-bottom-line growth goals. Responsibilities include:

• Leading cross-functional implementation of new product and packaging changes, including attending package and poly press runs
• Utilizing a broad full range of marketing tactics, the Manager will oversee the execution and measurement of marketing activation plans
• Manage internal and external partnerships and relationships including Sales, Category Management, Business Support, Arts Graphics and Customer Stakeholders.
• Interacting with or managing external creative agencies and print production vendors.
• Develops a deep working knowledge of the retailer’s process and procedures to enable Attindas to easily navigate and leverage the account resources to execute marketing plans

Indirect leadership through influence is a key competency for this person, and the ability to inspire and lead high performing cross-functional team success.

Duties and responsibilities are subject to change to meet evolving busines needs.

Your Role

As Marketing Manager, Commercial Execution, you will collaborate with Brand Marketing and Sales colleagues to achieve our top-and-bottom-line growth goals for the North American market.

• Lead the development and execution of brand strategies.
• Lead cross-functional implementation of new product and packaging changes, including attending press runs.
• Oversee the development, execution, and measurement of marketing activation plans.
• Manage internal and external partnerships and relationships.
  • Internal partners include Sales, Category Marketing/Innovation, Product Design, Operations, and Demand Planning.
  • External partners include creative agencies, print production vendors, and our retail cross-functional partners.
• Provide Commercial Team input leveraging both customer and consumer insights to influence the Category Management product roadmap.
• Coordinate cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
• Deliver periodic marketplace analyses to help identify business opportunities within products & claims.
• Build and maintain deep knowledge of baby care products & benefits.
• Employ a disciplined approach to keeping initiatives on track and stakeholders engaged.
• Create engaging and persuasive slides for internal and external presentation.