What are the responsibilities and job description for the Marketing Manager, NA Healthcare position at Attindas Hygiene Partners?
Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, across healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees, as well as a wide range of private-label brands for retailers.
Mission: We champion health, dignity, and comfort.
Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable, and widely available personal care solutions.
Our Values: Personal, Agile, Innovative, and Integrity
The Marketing Manager, NA Healthcare Commercial Launch, is responsible for end-to-end execution of product launches across the North American Healthcare product portfolio. This role serves as the central project owner from ideation through post-launch optimization, ensuring launches are delivered on time, on brand, and in compliance with regulatory and quality requirements.
Reporting to the Associate Director, NA Healthcare Marketing, this role works as part of the core marketing team, partnering with the Senior Marketing Manager, Associate Marketing Manager, and Marketing Specialist, while working cross-functionally with Category Management, Product Design, Regulatory, Quality, Operations, Supply Chain, Packaging, Legal, Sales, and external partners.
The Marketing Manager, NA Healthcare Commercial Launch, enables marketing leadership to focus on strategy, portfolio growth, and innovation by owning the operational lift of launch planning and execution.
Key Responsibilities:
Mission: We champion health, dignity, and comfort.
Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable, and widely available personal care solutions.
Our Values: Personal, Agile, Innovative, and Integrity
The Marketing Manager, NA Healthcare Commercial Launch, is responsible for end-to-end execution of product launches across the North American Healthcare product portfolio. This role serves as the central project owner from ideation through post-launch optimization, ensuring launches are delivered on time, on brand, and in compliance with regulatory and quality requirements.
Reporting to the Associate Director, NA Healthcare Marketing, this role works as part of the core marketing team, partnering with the Senior Marketing Manager, Associate Marketing Manager, and Marketing Specialist, while working cross-functionally with Category Management, Product Design, Regulatory, Quality, Operations, Supply Chain, Packaging, Legal, Sales, and external partners.
The Marketing Manager, NA Healthcare Commercial Launch, enables marketing leadership to focus on strategy, portfolio growth, and innovation by owning the operational lift of launch planning and execution.
Key Responsibilities:
- NA Healthcare Product Launch Ownership & Project Management
- Own and manage full launch timelines from concept approval through commercialization and post-launch review
- Lead cross-functional launch meetings and maintain clear documentation, action items, and risk mitigation plans
- Synthesize complex, cross-functional inputs into clear, decision-ready updates for leadership
- Manage launch roadmaps, critical paths, milestone tracking, and product discontinuations, ensuring smooth transitions
- Identify dependencies and proactively escalate risks or delays to the Associate Director
- Cross-Functional Leadership
- Serve as the primary point of contact between Marketing and key internal and external stakeholders
- Ensure alignment across teams on timelines, deliverables, and readiness for launch
- Packaging, Claims & Product Specifications
- Manage packaging development workflows, including dielines and packaging artwork routing
- Partner with Regulatory and Legal on claims development, substantiation, and approvals
- Marketing Execution & Team Collaboration to drive commercial excellence
- Go-to-Market Readiness
- Support launch readiness across marketing channels
- Lead post-launch reviews to assess performance, executional learnings, and improvement opportunities
- Track and report launch KPIs, timelines, and operational effectiveness
- Recommend process improvements to strengthen future launches
- Bachelor’s degree in Marketing, Project Management, or related field
- 5 years of experience in marketing, product launch, project management, or marketing operations
- Experience in healthcare, medical device, OTC, or regulated CPG environments strongly preferred
- Strong analytical skills and proficiency in data-driven decision-making
- Proven ability to manage complex, cross-functional projects with multiple stakeholders
- Exceptional organizational, communication, and stakeholder-management skills
- Understanding of packaging workflows, claims development, and regulatory considerations
- PMP or formal project management training a plus
- Experience launching products in regulated categories (FDA, FTC, or equivalent)
- High attention to detail with the ability to balance multiple launches simultaneously
- Strong problem-solving skills with a proactive, solutions-oriented mindset
- Comfortable operating in a fast-paced, matrixed organization