What are the responsibilities and job description for the Growth Marketing Manager position at Atomic Vacation Rentals?
About Atomic
Atomic is one of Colorado's fastest-growing vacation rental management companies, managing more than 250 premium homes across Vail, Beaver Creek, Denver, Boulder, Winter Park, Estes Park, and other Colorado destinations.
Our mission is to create genuinely personal, memorable hospitality experiences while building the most innovative vacation rental company in Colorado through exceptional people, operational excellence, and cutting-edge technology.
We're looking for someone who wants to help build that future.
Position Summary
As our Growth Marketing Manager, your primary objective is to generate measurable revenue growth.
You'll own the marketing initiatives that increase direct bookings, strengthen our brand, build strategic partnerships, and create new opportunities to grow the business. You'll have the freedom to test new ideas, move quickly, and make a meaningful impact on the company's future.
Key Responsibilities
Direct Booking Growth:
Own and improve everything that increases direct bookings.
- Email and SMS marketing
- Guest reactivation campaigns
- Loyalty and referral programs
- Website conversion optimization
- Landing pages and promotional campaigns
- Marketing automation
- Direct booking strategy
Strategic Partnerships:
Build relationships that generate new bookings and long-term revenue.
Examples include:
- Corporate housing partners
- Event organizers
- Travel agents
- Wedding planners
- Tourism organizations
- Realtors
- Local businesses
- Chambers of Commerce
- Community organizations
Website & Digital Marketing:
Turn Atomic's website into a high-performing booking engine.
Responsibilities include:
- SEO strategy
- Website optimization
- Destination content
- Analytics and reporting
- Conversion rate optimization
- User experience improvements
Brand & Marketing
Help establish Atomic as Colorado's premier hospitality brand.
- Social media strategy
- Public relations
- Google Reviews
- Marketing materials
- Sales collateral
- Photography and video coordination
- Brand consistency
Growth & Innovation
Continuously identify and execute new growth opportunities.
- OTA promotions and marketing
- New marketing channels
- AI implementation
- Marketing automation
- Revenue-generating initiatives
- Testing and optimization
What Success Looks Like
Success in this role is measured by results, including:
- Growth in direct booking revenue
- Marketing-attributed revenue
- Repeat guest bookings
- Strategic partnership revenue
- Corporate and group bookings
- Website traffic and conversion rates
- Marketing ROI
Qualifications
Required
- 3 years of experience in Growth Marketing, Digital Marketing, Partnerships, Hospitality, or a related field
- Excellent communication and writing skills
- Strong project management and organizational abilities
- Experience with email marketing and CRM platforms
- Experience managing websites and SEO
- Data-driven decision maker with strong analytical skills
- Comfortable using AI tools to improve productivity
Preferred
- Hospitality, travel, real estate, or startup experience
- Experience building partnerships or business development initiatives
- Experience with marketing automation platforms
What We're Looking For
We're looking for someone who is:
- Entrepreneurial and self-motivated
- Results-driven and accountable
- Curious and always learning
- Creative but analytical
- Comfortable moving quickly and wearing multiple hats
- Passionate about building systems that scale
Compensation
This role is designed for someone who wants to bet on themselves.
In addition to a competitive base salary, a significant portion of total compensation is performance-based.
Bonuses are tied directly to measurable business growth, including:
- Direct booking revenue
- Marketing-attributed revenue
- Strategic partnership revenue
- Corporate and group bookings
- Repeat guest revenue
- Other company growth initiatives
As Atomic grows, your earning potential grows with it.
Why Join Atomic?
- Help build one of Colorado's fastest-growing hospitality companies.
- High ownership with real decision-making authority.
- Work directly with company leadership.
- Opportunity to shape the future of the business.
- AI-forward, technology-driven culture.
- Fast-moving environment where great ideas are implemented quickly.
- Significant career growth and advancement opportunities.
If you're excited about building growth engines, creating partnerships, solving problems, and seeing your work directly impact company revenue, we'd love to meet you.
Pay: $52,000.00 - $87,408.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- What makes you the perfect person for this role?
Work Location: In person
Salary : $52,000 - $87,408