Digital Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop and execute comprehensive marketing strategies that drive traffic, enhance engagement, and boost conversions. Your expertise will help us reach new audiences, optimize campaign performance, and deliver measurable growth. This paid position offers an exciting opportunity to shape innovative digital campaigns in a fast-paced environment committed to excellence and creativity.

Duties

• Develop, implement, and manage multi-channel digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
• Conduct keyword research and utilize SEO tools to improve organic search rankings, increase website visibility, and enhance content discoverability.
• Optimize website performance through conversion rate optimization techniques, A/B testing, and user experience improvements on platforms like WordPress and other content management systems.
• Manage paid advertising campaigns using Google AdWords, SEM strategies, and marketing automation tools to ensure high ROI.
• Create compelling content including copywriting for ads, blogs, email marketing campaigns, and social media posts that resonate with target audiences.
• Analyze campaign performance with Google Analytics, SQL queries, and other analytics tools to track KPIs, generate reports, and inform future strategies.
• Oversee graphic design tasks using Adobe Creative Suite (Photoshop, Illustrator) for ad creatives and visual assets aligned with branding standards.
• Coordinate social media management efforts across platforms like Facebook, Instagram, LinkedIn, ensuring consistent messaging and audience engagement.
• Collaborate with cross-functional teams to support e-commerce initiatives and B2B marketing efforts through targeted content creation and digital outreach.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of SEO best practices combined with hands-on experience in content creation optimized for search engines.
• Expertise in social media marketing strategies including Facebook Advertising and social media management tools.
• Skilled in Adobe Photoshop, Adobe Creative Suite applications, and graphic design principles for creating engaging visual content.
• Experience managing websites using WordPress or similar content management systems; familiarity with HTML, CSS, JavaScript for customization purposes.
• Ability to run effective Google Ads campaigns using Google AdWords; knowledge of SEM tactics for lead generation.
• Knowledge of marketing automation platforms to streamline email marketing campaigns and customer journeys.
• Analytical mindset with experience using Google Analytics and SQL to interpret data trends and optimize campaign performance.
• Strong copywriting skills for compelling ad copy, blog posts, email newsletters, and social media content.
• Familiarity with performance marketing techniques aimed at increasing conversions across digital channels.
• Experience in e-commerce environments or B2B markets is a plus; ability to adapt strategies accordingly. Join us as a Digital Marketing Manager if you’re passionate about leveraging data-driven insights to craft innovative campaigns that captivate audiences worldwide!

Pay: $60,000.00 - $62,337.48 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance

Work Location: In person

Salary : $60,000 - $62,337