Hotel Field Digital Marketing Manager - Part/Full time

Hotel Field Digital Marketing Manager

Location: New Orleans Department: Marketing & Sales Reports to: General Manager

Job Summary

We’re seeking a driven and creative Field Digital Marketing Manager to lead the development and execution of digital marketing strategies across multiple hotel properties. This role will be responsible for increasing brand visibility, driving direct bookings, and enhancing guest engagement through optimized online presence.

Key Responsibilities

• Develop and execute localized digital marketing campaigns for assigned hotels, including SEO, SEM, email marketing, and social media.
• Manage content creation for hotel websites, listings, and digital platforms, ensuring brand consistency.
• Monitor and analyze performance metrics to improve conversion rates and ROI.
• Collaborate with hotel GMs and Sales teams to support occupancy goals and revenue targets.
• Coordinate digital advertising efforts across paid channels (Google Ads, Meta, etc.).
• Optimize online listings (OTA, GMB, TripAdvisor, etc.) to boost visibility and guest reviews.
• Stay current with digital trends and hospitality tech to propose new ideas and innovations.
• Assist in photo/video shoots and digital asset management to support promotional efforts.
• Provide regular reporting and insights to regional and corporate stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
• 2–5 years of experience in digital marketing, preferably in hospitality or travel.
• Solid knowledge of SEO/SEM, Google Analytics, CRM, and social media management tools.
• Strong communication and project management skills.
• Willingness to travel between properties and work flexible hours as needed.

Preferred

• Familiarity with hotel industry metrics (RevPAR, ADR, occupancy)
• Experience with CMS platforms like WordPress, Synxis, or Adobe Experience Manager
• Creative flair for visual storytelling and guest-focused content