Coordinator, Event Sales

If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

Overview:

The primary function of the Coordinator, Event Sales is to engage in the sales efforts relative to Corporate, Association and Social market segments within the Event Sales department and to provide new and creative ways to generate revenue from these accounts. Events specifically will range in size from 10-35 attendees.

Reporting to the Vice President of Meetings and Events, this entry level sales position will support sales efforts for the Meetings and Events department as well as the Ballpark Tours department, interfacing with clients through the sales process, with administrative responsibilities, marketing projects and new business development, setting and executing daily outbound sales initiatives.

This position will also partner with Event Services, insuring well-executed events at Truist Park and

Department Overview: The Event Sales Department is responsible for generating revenue within the facility and establishing Truist Park as the year-round venue of choice in Atlanta to host events, meetings and conventions, specifically on non-game days. Truist Park offers 16 indoor event spaces, totaling 50,000 square feet in addition to opportunities for on-field events and experiences. We are also responsible for selling the event space at the TKE Tower, Cobb County’s tallest building.

Major responsibilities:

40%

• Assist in lead generation for the Meetings and Events Department and the Ballpark Tours Department by conducting research to identify potential new clients and business opportunities. Develop strategies around those opportunities.
• Maintain and update the Customer Relationship Management (CRM) system with accurate lead and client information.
• Coordinate follow-up communications with prospective clients and manage initial client inquiries.
• Help research and stay up to date on market trends to inform business development strategies.
  
  

20%

• Assist in the creation and maintenance of marketing materials for the department such as brochures, presentations, flyers, and digital content. Create effective proposals, follow up correspondence to be used in all written communication to customers.
• Support the department's social media presence by planning and providing content
• Help organize and manage company and client events to showcase the ballpark.
• Conduct market research and competitive analysis to identify industry trends and new marketing opportunities.
• Act as the primary point of contact for Truist Park as an Events Venue focusing on events of 10-35 attendees. Coordinator will present, promote and sell our products and services to existing clients and new contacts, while maximizing revenue in the individual spaces.
• Build and promote strong, lasting customer relationships by partnering with them and understanding their needs.
• Manage the entire sales cycle from finding new customers, re-soliciting past customers for re-bookings and securing confirmed bookings in the year for the year and future years as available.
  
  

20%

• Effective Written and Verbal Communication. Transition your client to the Event Services team to successfully integrate event requirements with impacted functional areas to ensure events are properly planned and executed. Negotiate agreements and keep records of sales and data in order to properly maintain the sales database and to insure a successful transition from Sales to Service/Ops. Respond to complaints and resolving issues aiming to customer contentment and the preservation of the company’s reputation
• Contract and Insurance Administration- insure all necessary paperwork is executed prior to the event and delivered to our legal department for review.
  
  

Qualifications:

• BA or MS degree in Hospitality and Tourism, Communications, Marketing and/or Business Administration preferred.
• 2 years of experience in Catering or Event Sales with success in meeting and exceeding sales goals
• Experience designing and implementing a successful sales strategy with proven financial results.
• Strong prospecting and closing skills.
• Outgoing personality and positive attitude with track record of effective communication skills (written, verbal and interpersonal)
• Organized, detail-oriented person who can prioritize workload and follow through while exhibiting a service-oriented approach.
• A proven ability to work effectively and relate well with individuals of diverse backgrounds and at all levels of the company.
• Must be a team player, who cares about the department's work and reputation.
• Ability to anticipate client needs and proactively find solutions.
• Self-motivated with high degree of confidentiality, sense of urgency, and accountability
• Proficient in Microsoft Office (Word, Outlook, Excel and PowerPoint)
  
  

Preferred qualifications:

• Experience with Salesforce or similar CRM system used for tracking sales activity and progress.
  
  

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com