What are the responsibilities and job description for the Director of Paid Media Creative position at Athyna?
📝 Director of Paid Media Creative, are you there?
Hey there! We're looking for a Director of Paid Media Creative for a fast-growing health tech company focused on longevity and preventive care. If you are a decisive creative leader, data-driven, with deep expertise in paid social and performance marketing, keep reading!
📍 San Francisco, US
🕒 Full Time
About our client 🤓
You will be working for our client, a health tech company that is building a modern health system focused on extending and enhancing human life. They started with lab testing and data aggregation, expanded into AI-powered care, and have grown 10x in the past six months while cutting CAC in half.
About Athyna 🙋🏻
Athyna is a Global Talent Platform, helping align world-class talent with the best employment opportunities across the globe.
We believe in the future of work. That's why we are a 100% globally distributed team across 5 continents. We believe in people, and we value freedom, integrity, quality, and sustainability.
We're proudly carbon neutral as an organization and 5% of all revenue funds impact-driven startups & climate tech. We're very keen on social impact - we truly care about everyone on our team, and we want to make the world a better place for all of us.
In your day-to-day, you will👇🏼
- Own the full creative strategy across paid placements, including angles, hooks, narrative arcs, and the message bank by persona and awareness stage, approving every script, headline, and hook before it ships
- Maintain visual consistency across Meta, Google, YouTube, and emerging channels at 100 concepts per month, co-owning the brand-performance interface with the Brand Director
- Manage the creative strategy, statistics, and video editing teams, set the weekly operating cadence, and partner with the Directors of UGC and Influencer
- Work closely with the media buyer to understand how creative performs in the bid environment, championing strong bets and cutting what won't scale
Skills you have 🚀
- 7 years in performance creative, with at least 3 years leading the function at a DTC brand spending $1M /month
- Personally owned creative on a brand that scaled from $20M to $100M ARR
- Proven track record of hiring and growing creative strategists, designers, and editors who outperformed benchmarks
- Ability to write briefs, scripts, and headlines at agency-senior level, with hands-on proficiency across every craft you sign off on
- Fluency in reading paid social data, knowing which ads to scale, kill, or iterate on
Skills that will make you stand out💥
- Experience in a regulated category such as Rx, supplements, finance, or alcohol
- Familiarity with compliance requirements in health or consumer marketing