What are the responsibilities and job description for the Coordinator, Marketing position at Athletics - Private?
Las Vegas, NV
About the A's:
The A's are a baseball team founded in 1901. They have a rich history, having won nine World Series championships and 15 American League pennants. The A's are known for pioneering the "Moneyball" approach to team-building, which focuses on using statistical analysis to identify undervalued players.
In addition to their success on the field, the A's also have a positive and dynamic work culture. They have been recognized twice as the Front Office Sports, Best Employers in Sports.
The A's are defined by their core pillars of being Dynamic, Innovative, and Inclusive. Working for the A's offers the opportunity to be part of an innovative organization that values its employees and strives to create a positive work environment.
Description:
The marketing team is seeking a dynamic and driven Coordinator, Marketing to join our team. In this role, you will play a critical part in executing high-impact marketing initiatives, engaging our fan base, and supporting our game-day experiences. The ideal candidate is a creative problem-solver who thrives in a fast-paced environment and is passionate about sports marketing.
Responsibilities:
- Multi-Channel Campaign Execution: Collaborate with department leadership to coordinate and execute comprehensive marketing, advertising, and promotional campaigns across digital, social, email, out-of-home (billboard), TV, radio, and emerging platforms.
- Email Marketing & Project Management: Partner with internal stakeholders to develop targeted email campaigns that drive ticket sales, support corporate partnerships, and elevate brand initiatives, while meticulously managing content calendars in Asana.
- Digital Asset Development: Assist in creating engaging campaign landing pages and lead-generation forms to drive database growth, while trafficking promotional and sales messaging across the team's website and digital assets.
- Brand Innovation: Brainstorm and implement innovative marketing strategies to maximize exposure, drive revenue, and enhance the team's overall business operations.
- Game Presentation Support: Support in-stadium game presentation by assisting with the execution of dynamic pregame, in-game, and postgame on-field activities and special events.
- Data & Analytics: Monitor, track, and report on campaign performance, sharing actionable insights and data-driven recommendations with key stakeholders to optimize future efforts.
Qualifications/Requirements:
- Bachelor's degree in Communications, Marketing, Sports Management, or equivalent work experience.
- Exceptional written, verbal, and presentation skills, with a strong ability to communicate effectively across multiple departments.
- Solid understanding of marketing metrics, data analysis tools, and how to translate raw data into accurate, actionable reports.
- Highly creative, organized, and detail-oriented, with the proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Familiarity with the sports, live entertainment, and/or ticketing industries is strongly preferred.
- Must have a flexible schedule with the ability and willingness to work non-traditional hours, including nights, weekends, and holidays, as dictated by the baseball season and team events.
The A's Social Impact & Belonging Statement:
Social Impact & Belonging are in our organizational DNA. Our commitment to these values is unwavering - on and off the field. Together, we continue to build an inclusive, innovative, and dynamic culture that encourages, supports, and celebrates belonging and amplifies all voices. Combining a collaborative and innovative work environment with talented team members, we've created a workforce in which every team member has the tools to reach their full potential.
Equal Opportunity Consideration:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.