What are the responsibilities and job description for the Business Development Market Manager, Hospice position at At Home Care Hospice?
Our Company
At Home Care Hospice
Overview
The Market Manager of Hospice Business Development is responsible for leading and executing growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory. This role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while ensuring alignment with the organization’s mission of delivering compassionate, patient-centered end-of-life care. This position will also carry a book of business while leading a territory typically in 1-2 geographical markets.
Responsibilities
Market Growth & Strategy
At At Home Care Hospice, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. At Home Care Hospice, an affiliate of BrightSpring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have experts in the health care industry on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit athomecarehospice.com . Follow us on Facebook and LinkedIn .
At Home Care Hospice
Overview
The Market Manager of Hospice Business Development is responsible for leading and executing growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory. This role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while ensuring alignment with the organization’s mission of delivering compassionate, patient-centered end-of-life care. This position will also carry a book of business while leading a territory typically in 1-2 geographical markets.
Responsibilities
Market Growth & Strategy
- Develop and execute a strategic sales plan to achieve and exceed admission and census goals
- Analyze market trends, referral patterns, and competitor activity to identify growth opportunities
- Build and maintain a strong referral pipeline across hospitals, physicians, SNFs, ALFs, and community partners
- Lead, coach, and develop hospice liaisons and sales team members
- Conduct regular field rides, performance reviews, and ongoing training
- Foster a culture of accountability, engagement, and high performance
- Establish and maintain key relationships with referral sources and community stakeholders
- Serve as a market ambassador for hospice services and education
- Partner with clinical leadership to ensure seamless transitions and high-quality patient care
- Continue to hold accounts and be responsible for a sales goal monthly
- Monitor key performance indicators (KPIs) including admissions, conversion rates, and call activity
- Utilize CRM tools to track sales activities and outcomes
- Provide regular reporting and forecasts to senior leadership
- Work closely with Executive Directors, Clinical Directors, and Operations leadership
- Align sales initiatives with operational capacity and quality outcomes
- Support marketing initiatives, community events, and brand awareness efforts
- Bachelor’s degree in business, Healthcare Administration, Marketing, or related field (preferred)
- 3-5 years of healthcare sales experience, preferably in hospice or post-acute care
- Strong understanding of hospice regulations, referral sources, and reimbursement models
- Proven track record of meeting or exceeding sales targets
- Strategic thinking and market analysis
- Leadership and team development
- Relationship building and influence
- Strong communication and presentation skills
- Data-driven decision making
- Ability to thrive in a fast-paced, mission-driven environment
- Admission growth and census targets
- Referral source development and retention
- Sales activity metrics (calls, visits, conversions)
- Market share expansion
- Team performance and retention
- Individual performance in assigned territory
At At Home Care Hospice, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. At Home Care Hospice, an affiliate of BrightSpring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have experts in the health care industry on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit athomecarehospice.com . Follow us on Facebook and LinkedIn .