What are the responsibilities and job description for the Product Marketing Specialist position at ASUS Computer International?
The Product Marketing Specialist’s role is to facilitate and execute Product Marketing GTM (Go-to-market) strategy and day-to-day operations, perform marker research and analysis, as well as co-working other marketing teams for campaign execution.
Essential Duties and Responsibilities:
- Facilitate product marketing strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, and preference.
- Interested in PC DIY, familiar with components like Graphics Card, Motherboard, and other PC components.
- Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style, and tone.
- Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts.
- Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content.
- Conduct and do competitive benchmarking and product comparison
- Be knowledgeable in the hardware / product range and marketing requirements
- Be responsible for managing the marketing budget and approval processes
- Maintain good attendance and punctuality
Knowledge and Skills:
- Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
- Excellent written and verbal communication skills in English
Required Qualification:
Years of Education
- Bachelor’s Degree (B.S. or B.A.)
Work Experience
- 3 – 5 years of Product Marketing Experience
Working Conditions:
- Works hybrid in our Fremont Office.
- Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
- May involve travel to meeting events and conventions
This is a Temporary, Full-Time position with a contract duration from April 2026 to October 26, 2026. The role is intended to support the OPBG-NA Marketing team for the specified period. Extensions or conversion to regular employment are not guaranteed and will depend on business needs and individual performance.
$85,000 - $100,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on the qualifications and experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
Salary : $85,000 - $100,000