What are the responsibilities and job description for the Salesforce Marketing Cloud Developer position at ASSYST?
ASSYST is seeking a Salesforce Marketing Cloud Developer to provide technical expertise in developing, customizing, configuring and supporting Salesforce Marketing Cloud solutions. The role involves working within a structured government environment, delivering scalable marketing automation, SMS capabilities and data-driven communication solutions while adhering to strict compliance and security standards.
Key Responsibilities
Key Responsibilities
- Configure and support Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Content Builder and MobileConnect (SMS)
- Assist with SMS enablement, including short code acquisition, keyword configuration, opt-in/opt-out management and compliance alignment
- Develop and manage automated journeys, triggered sends and scheduled communications across email and SMS channels
- Build and maintain data extensions, SQL queries and audience segmentation strategies
- Implement dynamic and personalized content using AMP script
- Support integrations between Salesforce Marketing Cloud and State of Maryland systems
- Troubleshoot issues related to campaigns, SMS delivery, data processes and automation workflows
- Ensure adherence to State of Maryland governance, security, privacy and approval processes
- Create technical documentation and support knowledge transfer activities
- Follow all security, change control and MHBE Project Management Office (PMO) policies, processes and methodologies
- Minimum of 3 years of experience in Salesforce Marketing Cloud development
- Hands-on experience with AMP script and SQL within Marketing Cloud
- Experience implementing or supporting SMS messaging, including consent management
- Familiarity with regulated or public-sector environments, including PII, compliance and security requirements
- Experience with MobileConnect, SMS compliance and short code provisioning processes
- Ability to work effectively in a staff augmentation role under state direction
- Experience supporting government agencies or healthcare organizations
- Knowledge of accessibility standards such as WCAG / Section 508
- Experience integrating Salesforce Marketing Cloud with Salesforce
- Minimum of 5 years of Salesforce Marketing Cloud development experience
- Salesforce Marketing Cloud Developer or Consultant certification
- Strong experience with MobileConnect, SMS compliance and short code provisioning
- Experience supporting government agencies or healthcare organizations
- Knowledge of accessibility standards (WCAG / Section 508)
- Experience integrating Marketing Cloud with Salesforce CRM