What are the responsibilities and job description for the Director of Brand Marketing position at ASSOULINE?
About the Role
We are seeking a dynamic and strategic Global Brand Marketing Director to lead the development and execution of integrated, 360° seasonal marketing campaigns that amplify our brand presence, drive consumer engagement, and deliver business impact. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events. The ideal candidate has a proven track record in building culturally relevant campaigns, leading cross-functional teams, and managing external agency/partner relationships.
Key Responsibilities
- Lead the end-to-end development of 360° seasonal brand campaigns (eg. World Book Day, Mother’s Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels.
- Lead brand-building, evergreen campaigns that communicate the brand’s key position differentiators, such as Craftsmanship/Savoir Faire, and building the concept of the “Library”
- Define and evolve brand positioning, messaging, and creative direction in alignment with business goals.
- Oversee PR strategy and execution, including media relations, thought leadership, influencer partnerships, and crisis communications.
- Develop and manage a calendar of brand events, activations, and sponsorships that build awareness and deepen engagement.
- Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints.
- Manage relationships with internal and external partners, and internal Art Director to deliver best-in-class creative concepts and execution.
- Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies.
- Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance.
- Lead, mentor, and inspire a high-performing brand marketing team.
- Own and manage the full seasonal global marketing calendar.
Qualifications
- 8–12 years of progressive experience in brand marketing, preferably within consumer, lifestyle, or entertainment industries.
- Demonstrated success in leading integrated, multi-channel campaigns from strategy through execution.
- Strong expertise in PR, media relations, and event marketing.
- Exceptional leadership and team management skills with experience leading cross-functional teams.
- Ability to thrive in a fast-paced, high-growth environment with a balance of strategic vision and hands-on execution.
- Excellent storytelling, communication, and presentation skills.
- Deep understanding of cultural trends, consumer behavior, and brand building.
- Passion for developing creative concepts with a keen aesthetic eye
Why Join Us?
- Opportunity to shape and elevate a growing, culturally relevant brand.
- Creative, fast-moving, and collaborative team environment.
- Competitive compensation, benefits, and growth opportunities.