Director of Marketing & Communications

Applewild School seeks an organized, creative, and results-focused Director of Marketing and Communications who desires to serve a complex day and boarding school serving infants through 9th-grade. This is an exciting opportunity to join a school entering a transformative new chapter. Applewild has recently completed a highly successful capital campaign that significantly expanded the campus footprint, including the addition of a new 50,000-square-foot Athletic & Wellness Center featuring an indoor pool, squash courts, and numerous other marketable amenities. We seek someone who understands how to craft a compelling narrative, and tell the story of the School in all venues of communication and marketing. The School is looking for someone who is absolutely energized by our growth, and is eager to play a key leadership role in the next chapter of our institution’s life.

Marketing

Key Responsibilities:

• Collaborate with admissions to develop a marketing strategy for each product line (Devens Preschool, Fitchburg Preschool, Foundations, Day, Boarding, Athletics, Camp). Report on results of marketing efforts and make adjustments to plans as necessary
• Develop the annual marketing and communications calendar to support strategic plan
• Oversee creation of admissions marketing materials including digital and printed advertising, paid social advertising, event invitations, flyers, and publicity related to enrollment marketing and retention
• Manage strategy, design, and content of school website. Collaborate and liaise with other Junior Boarding School Association members to maintain the JBSA website and our collective market presence
• Develop the necessary publicity for school-wide community events
  
  

Communications

• Develop and execute annual integrated communications and marketing strategies/plans in alignment with recruitment and retention efforts.
• Responsible for the production of all school internal and external communications.
• Oversee content creation and strategies for managing all social media channels and Applewild’s digital presence.
• Administer digital asset management of photos and video
• Oversee all videography and photography projects
• Collaborate with all school constituencies to help meet their communications needs.
  
  

Leadership

• Participate in the school community as a contributing member, supporting school events and activities, and participating in duties shared by all faculty and staff.
• Serve on the senior administrative leadership team which leads all aspects of the school community. Engage productively and collaboratively to solve problems and realize opportunities.
  
  

Requirements

• A bachelor’s degree in marketing, communications, or related field
• 5-7 years of experience working in marketing and/or communications, preferably with international experience or experience working in an educational setting
• Strong organizational skills, along with the ability to communicate creatively and accurately
• Strong and current skills with social media, SEO, as well as platforms including Adobe Creative Suite, Constant Contact, Canva and WordPress
• Able to work in a fast-paced, results-oriented environment with multiple priorities.
• The ability to establish and maintain constructive relationships across multiple school constituencies
• Adept at managing multiple priorities and the ability to adapt when things change.
• A competitive spirit that is driven to meet institutional objectives