What are the responsibilities and job description for the Student Marketing Assistant - The Well position at ASSOCIATED STUDENTS OF CALIFORNIA STATE UNIVERSITY...?
In support of campus-wide efforts, the AS is committed to recruiting and hiring candidates who demonstrate and embrace our corporate values and strategic priorities. We take a culturally-informed approach to all our processes related to employee relationships. We provide timely and intentional opportunities to increase our commitment to inclusivity within the Associated Students and actively support University-wide diversity initiatives. Successful candidates are those of variable abilities who will work to advance policies and practices that will strengthen our organizational culture.
- Non-resident students: Students with an F-1 visa will need to provide additional documentation and obtain a Social Security Number. If hired, the area supervisor will provide more information.
STUDENT MARKETING ASSISTANT – THE WELL
SUMMARY
Under the direction of the AS Marketing and Design Department (ASMD), this position is responsible for planning, organizing, and implementing content marketing strategies and promotional services for the business and service programs of the Associated Students.
This position will work 15-20 hours per week. Applicants interested in this role MUST be available for mandatory training in Chico beginning Monday, August 10. Training will be Monday-Friday August 10-21.
TYPICAL ESSENTIAL FUNCTIONS
- Works with the Marketing team to develop and manage social media promotions for The Well's social media channels. Manages and implements content calendar for social channels and attend events for social media coverage.
- Acts as primary “spokesperson” for social media promotions. Must be comfortable with the idea of being in front of a camera.
- Coordinates promotion of Program’s events and initiatives through development of comprehensive content plans and through the use of social media platforms and other campus platforms, such as: CatsConnect, campus and student announcements, text notifications, updates for AS website, calendar entries, blog posts, and mentions in The Latest.
- Collaborates with the design team to create compelling graphics for marketing campaigns.
- Work with Program area to direct messages and emails in a timely fashion.
- Meet with Program area regularly to discuss content needs throughout the semester.
- Works with ASMD team and Program to determine specific outreach needs, such as tabling, class talks, whiteboard blitzes, if any requested.
- Works with Program leadership team to identify other specific marketing needs for the Program.
- Attends staff meetings as directed.
- Other duties may be assigned.
REPORTS TO
Marketing Coordinator
CLASSIFICATIONS DIRECTLY SUPERVISED
None
TYPICAL WORKING CONDITIONS
Work is performed in an office environment, continuous contact with staff, campus community and public.
TYPICAL PHYSICAL REQUIREMENTS
Manual dexterity and hand-eye coordination; verbal communication, use of office equipment including computers, telephones, copiers and fax. When necessary, employee must be able to lift packages up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbent/applicant will need to be able to
perform the essential job functions (duties) of this position with or without reasonable accommodation.
EMPLOYMENT STANDARDS
Knowledge of:
- Social media platforms including Facebook, Twitter, Instagram, TikTok and YouTube.
- Basic graphic design tools such as Canva preferred.
Ability to:
- Demonstrate excellent verbal and written communication skills.
- Develop and coordinate marketing and promotion strategies.
- Write copy to meet marketing objectives with excellent grammar and punctuation.
- Use computer and applicable software for word processing and basic graphic design.
- Develop and schedule social media campaigns for Facebook, Instagram and Twitter.
- Track analytics across communication channels.
- Develop and maintain effective working relationships with the campus community, co-
- Work independently, sometimes with minimal supervision.
- Work well under pressure, meeting multiple and sometimes competing deadlines.
Experience:
- Majoring in Marketing, Journalism/Public Relations, Communications/New Media, Graphic
Education:
- Currently enrolled in 6 units for undergraduate or 4 units for graduate at California State University, Chico required.
Salary : $17