Director of Sales

Area Director of Sales

Compensation - $80-$90k Bonus

Health, Dental, Vision and 401k

Assembly Food Hall

Based in Nashville, TN | Food Hall Co Portfolio

Food Hall Co creates hospitality destinations that bring together food, entertainment, nightlife, culture, and community at scale. Our venues are designed to become the social heartbeat of their cities, blending chef-driven experiences, live programming, elevated design, and high-volume events into spaces that feel energetic, connected, and distinctly local.

From Assembly Food Hall in the heart of downtown Nashville to the six-acre entertainment district of Legacy Hall in Plano, Texas, and soon-to-open Shaver Hall in NYC, Food Hall Co continues to redefine what modern experiential hospitality can look like. Assembly Food Hall has become one of Nashville’s premier destinations for live music, culinary experiences, tourism, nightlife, and large-scale events, while Legacy Hall has established itself as a regional entertainment anchor known for live performances, curated culinary concepts, breweries, bars, and dynamic community programming.

We are seeking an Area Director of Sales to lead onsite sales strategy and revenue growth onsite at Assembly Food Hall while providing strategic leadership and mentorship across the broader Food Hall Co portfolio, specifically Legacy Hall in Plano.

Based in Nashville, this role carries the primary sales goal for Assembly Food Hall, where we focus on far more than simply events. Assembly is a destination for live entertainment, cultural programming, brand activations, tourism, community connection, and large-scale experiences that define the energy of downtown Nashville.

This is a highly visible leadership role designed for a hospitality sales professional who combines big-picture thinking with operational excellence, relationship-driven selling, and a passion for experiential hospitality. The ideal candidate understands how to drive high-volume event business while simultaneously building systems, coaching teams, refining processes, and shaping the long-term sales vision of a growing hospitality brand.

What You’ll Do

· Lead all private event sales initiatives for Assembly Food Hall, including rooftop venues, concerts, corporate events, social celebrations, brand activations, full buyouts, and large-scale experiences

· Carry and achieve the primary revenue and sales goals for Assembly Food Hall in Nashville

· Oversee and mentor extended sales teams across Food Hall Co properties, including Legacy Hall in Plano

· Provide strategic direction to market-level sales managers while partnering closely with on-site operational leadership teams

· Architect annual sales plans, forecasting models, KPI tracking, reporting structures, SOPs, audits, and training programs across the portfolio

· Collaborate with marketing teams on innovative promotions, partnerships, programming, and revenue-driving campaigns

· Identify new business opportunities and position Assembly Food Hall as the premier entertainment and events venue in Nashville

· Serve as a brand champion on property and be instrumental in developing cross-departmental communication, collaboration, and operational leadership

· Deliver a highly personalized, high-touch client experience from inquiry through execution

· Cultivate meaningful relationships with corporate clients, agencies, tourism partners, hotels, entertainment groups, nonprofits, universities, and local tastemakers

· Lead site tours, client presentations, proposal development, negotiations, and contract execution with professionalism and confidence

· Mentor, inspire, and develop high-performing sales talent while fostering a collaborative, hospitality-first culture

· Represent the company at networking events, trade shows, industry conferences, and community activations

· Travel periodically to portfolio markets for training, leadership development, sales strategy alignment, and team support

· Drive revenue growth through proactive outbound sales, strategic partnerships, repeat business, and community engagement

· Partner closely with operations, culinary, entertainment, and marketing teams to ensure seamless event delivery and exceptional guest satisfaction

What We’re Looking For

· 5 years of hospitality, entertainment, venue, lifestyle, or experiential sales leadership experience

· Proven success driving large-scale event revenue and managing high-volume sales pipelines

· Experience overseeing multi-unit, regional, or portfolio-level sales initiatives preferred

· Strong understanding of experiential hospitality and premium guest service

· Exceptional communication, leadership, presentation, and relationship-building skills

· Existing network within Nashville hospitality, tourism, entertainment, corporate, or event communities strongly preferred

· Ability to balance strategic leadership with hands-on execution in a fast-paced environment

· Experience building systems, training teams, and implementing operational processes across departments

· Comfortable working in a fast-paced, high-energy environment with multiple moving pieces

· Passion for music, food, nightlife, culture, and creating memorable experiences

Why Food Hall Co

Food Hall Co is redefining the modern food hall experience through hospitality-driven destinations that combine culinary discovery, entertainment, culture, nightlife, and community under one roof. From Nashville to Dallas and beyond, our venues are designed to become gathering places that shape the identity and energy of their cities.

Assembly Food Hall stands at the center of that vision. Located in the heart of downtown Nashville, the venue combines world-class entertainment, chef-driven dining, expansive indoor and outdoor event spaces, iconic rooftop views, and live music energy unlike anywhere else in the city. Legacy Hall in Plano has similarly become a regional destination known for its live entertainment, large-scale programming, and dynamic culinary experiences that bring people together day and night.

This is an opportunity to shape the future of one of the most ambitious hospitality concepts in the industry while helping architect the next phase of growth across an expanding portfolio.

Salary : $80 - $90