Sr. Director, End User Business Development- Commercial Markets

An Amazing Career Opportunity for a Senior Director, End User Business Development, Commercial Markets!! 

Location: Remote, US

Job ID: 47841

The Senior Director of Commercial Markets is responsible for setting and executing the business development, people leadership, and go-to-market strategy for key commercial verticals across North America, including Technology, Financial Services, Commercial Real Estate, Retail, and Logistics. This role drives revenue growth, market expansion, and strategic account engagement while leading and developing a large, high-performing commercial markets team. The position partners closely with PACS Sales, Sales Engineering, Marketing, Product, Channel, and Technology teams to deliver integrated access control and identity solutions. Success requires deep market expertise, strong people leadership, and the ability to execute complex enterprise go-to-market strategies.

Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions. 

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.  

Are you ready to make a difference? Join us and help shape the future of security. 

As our Senior Director, End User Business Development, Commercial Markets, you’ll support HID’s success by: 

• Defining and executing the end-to-end commercial markets strategy across assigned verticals.
• Leading, coaching, and developing a large, high-performing team aligned to commercial end-user markets.
• Driving pipeline development, revenue growth, and enterprise-level sales execution.
• Partnering cross-functionally to deliver scalable PACS, Mercury-based, and mobile-enabled access solutions.
• Owning and execute the overall commercial markets strategy across Technology, Financial Services, Commercial Real Estate, Retail, and Logistics.
• Defining vertical priorities, segmentation, and go-to-market focus aligned with HID PACS and Mercury platforms.
• Serving as the senior internal advocate for Commercial Markets, providing insight into customer needs, buying behaviors, and competitive dynamics.
• Ensuring HID solutions scale across enterprise, multi-site, and global commercial deployments.
• Leading, coaching, and developing 12 direct and indirect reports, including Directors, Senior Business Development Managers, and Business Development Managers.
• Establishing clear performance expectations, KPIs, and development plans to drive accountability and engagement.
• Partnering with Sales leadership and HR on hiring, onboarding, talent development, and succession planning.
• Fostering a collaborative, inclusive, and performance-driven culture aligned to enterprise selling motions.
• Driving demand generation, pipeline growth, deal progression, and revenue performance across commercial verticals.
• Leading commercial strategy for mobile engagement adoption, positioning mobile credentials and digital identity alongside traditional PACS and Mercury systems.
• Ensuring value-based messaging connects security, operational efficiency, scalability, and user experience.
• Providing executive-level support on complex enterprise opportunities when required.
• Collaborating with Marketing to develop vertical-specific messaging, thought leadership, and demand generation programs.
• Partnering with Product and Technology teams to influence roadmap priorities for large-scale commercial deployments.
• Building and strengthening relationships with consultants, systems integrators, and strategic technology partners.
• Representing HID at industry events, customer briefings, and partner engagements.

Your Experience and Background include:  

• Bachelor’s degree required.
• 10 years of experience in physical security, access control, or enterprise security solutions.
• 5 years of people management experience.
• Proven ability to lead and scale large, high-performing teams (12 employees).
• Strong understanding of enterprise PACS environments, including traditional access control and Mercury-based architectures.
• Experience driving complex, multi-stakeholder sales cycles with long lead times.
• Ability to develop and execute go-to-market strategies across diverse commercial verticals.
• Executive-level communication and presentation skills.
• Willingness to travel across North America.
• MBA or advanced degree is preferred.
• Experience influencing product roadmaps and technology strategy in partnership with engineering teams is preferred.
• Familiarity with mobile credentials, digital identity, or mobile-enabled access strategies is preferred.
• Experience working with enterprise customers, global deployments, and matrixed organizations is preferred.

What we can offer you:

• Competitive salary and rewards package

• Competitive benefits and annual leave offering, allowing for work-life balance

• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply? 

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

The wage range for this role considers a broad scope of factors that are considered when making compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range does not account for geographic differentials based on the location where the position may be filled. At HID, it is uncommon for individuals to be hired at or near the top of the range. Final compensation decisions depend on the specific facts and circumstances of each case.

The base salary in the United States is $168,000 to $196,000. OTE is up to $280,000.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.

Please be aware that our recruitment process may include the use of AI-powered tools to assist in screening applicant resumes. These tools help us efficiently identify candidates whose qualifications and skills align with the job description. We use AI in a responsible manner and in accordance with applicable data privacy laws and regulations. Importantly, all applicants are reviewed by our Talent Acquisition team. AI is used to support, not replace, human judgment in the evaluation process.

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
 
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

 #LI-HIDGlobal

Salary : $168,000 - $280,000