What are the responsibilities and job description for the Associate Marketing Manager position at ASSA ABLOY?
Title: Associate Marketing Manager
Department: Marketing
Reports To: Director of Product Management
Location: ASSA ABLOY Fenestration Corporate – Rochester, NY, Onsite-Hybrid
Classification: Salary, Full-Time
Salary Range: $75,000-$100,000
Position Summary
ASSA ABLOY Fenestration is looking for a proactive and creative marketing specialist to partner with our team in advancing our brand and marketing strategy.
The Marketing Manager is responsible for executing marketing initiatives that promote the company’s products and capabilities to original equipment manufacturers (OEMs). This role focuses on creating targeted marketing content, managing digital channels, and supporting sales efforts with tools and campaigns that resonate with technical and procurement stakeholders in the OEM space.
In addition, this role oversees and supports all efforts to ensure successful planning and execution of OEM-focused trade shows and industry events. The Marketing Manager will help develop and maintain consistent brand identity across all company channels while managing the planning and execution of trade shows and industry events. This role will also support strategic marketing initiatives that enhance brand visibility, drive product awareness, and strengthen customer engagement in a manufacturing environment.
Essential Job Functions
Marketing Content & Branding
- Create and maintain OEM-focused marketing materials including product datasheets, application briefs, presentations, and case studies.
- Collaborate with product management and engineering to translate technical features into customer benefits.
- Develop messaging tailored to OEM decision-makers, including design engineers, sourcing managers, and procurement teams.
- Support product branding initiatives including naming, packaging, and visual identity to align with ASSA ABLOY branding guidelines.[TL4]
- Collaborate with cross-functional teams to produce branded marketing materials such as brochures, catalogs, and signage.
- Maintain and manage brand assets including logos, templates, and style guides.
- Assist in digital branding efforts including website updates, social media content, and email campaigns.
Digital Marketing & Social Media
- Manage the company’s social media presence across LinkedIn, YouTube, and other relevant platforms.
- Create and schedule posts, monitor engagement, and analyze performance metrics.
- Coordinate updates to the company website, ensuring content is current and aligned with branding.
Trade Shows Management
- Plan, organize, and execute trade shows, exhibitions, and industry events from concept to completion.
- Coordinate logistics including booth design, shipping, setup, staffing, and teardown.
- Track event budgets, timelines, and vendor relationships.
- Collaborate with sales and product teams to align event messaging with brand strategy.
Internal Collaboration & Project Management
- Work cross-functionally with sales, product management, and operations to gather inputs and align marketing efforts.
- Maintain marketing calendars and ensure timely delivery of assets and campaigns.
- Track budgets for marketing activities and vendor relationships.
- Oversee production of branded materials and promotional items for events and campaigns.
- Liaise with external agencies, printers, and suppliers to ensure quality and timely delivery.
- Maintain inventory of events and branding assets.
Knowledge, Skills, and Abilities
- 3–5 years of experience in marketing, preferably in a B2B manufacturing environment.
- Strong communicator, with exceptional writing skills.
- Creativity and attention to detail. Good graphic design and video editing capabilities.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, and social media.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and basic CMS tools (experience with marketing automation tools a plus).
- Understanding of SEO and digital analytics.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent organizational, communication, and multitasking skills.
- Ability to travel occasionally for trade shows and events (<10%).
Education & Certification
- Bachelor’s degree in Marketing, Communications, Event Management, or related field.
- Professional marketing/branding/event coordination certifications preferred but not required (PCM, CMMP, PMI, PCMA, CEM, etc.)
About ASSA ABLOY Fenestration
ASSA ABLOY Fenestration is the result of the integration of two heritage brands—Caldwell (established 1888 in Rochester, NY) and Interlock (founded in New Zealand in 1961)—under the global ASSA ABLOY umbrella. Renowned for proprietary, high-performance hardware solutions, the company leads in window and door innovations: from advanced hung window balances and sash lock systems to multipoint, smart security and hardware for sliding, casement, awning, swing, and folding door applications. ASSA ABLOY Fenestration is committed to a culture built on empowerment, innovation, and integrity, and is supported by the extensive resources of ASSA ABLOY—over 50,000 colleagues across 70 countries.
Company Statement
ASSA ABLOY Fenestration, LLC. is committed to the policy of Equal Employment Opportunity. This policy expressly prohibits discrimination on the bases of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition or carrier status, veteran status or status as a member of any other protected group or activity.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
Salary : $75,000 - $100,000