Associate Marketing Manager

About the Company

Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.

Overview:

Under the direction of the Senior Manager, the Associate Marketing Manager is responsible for conducting market research and supporting the development of a strong NPD pipeline.

Tasks & Responsibilities

• Support global marketing department in development and professional hair color innovation.
• Lead deep-dive competitive and category analyses, identifying trends and white-space opportunities and translating insights into product concepts, positioning, claims, and shade development.
• Lead packaging artwork development working cross-functionally (Copy, Legal, R&D and other teams).
• Assist in managing project timelines end-to-end, driving cross-functional alignment and ensuring timely approvals for formulas, copy, claims, and artwork.
• Assist in ideation of new product concepts/positioning and testing of new product formulas.
• Support NPD process by creating strong launch briefs/decks that clearly communicate market needs, launch strategy and innovation concepts.
• Operate with a high level of ownership, proactively identifying next steps, solving problems, and keeping teams informed.

Professional Competencies

• 2–4 years of beauty or CPG experience in marketing, product development, or innovation (professional hair color preferred but not required).
• Bachelor’s degree in marketing or a related field.
• Demonstrates clear passion for product and innovation within the beauty/cosmetics industry.
• Attention to detail, ability to work independently, reliable, sense of urgency.
• Strong creative and aesthetic sensibility with the ability to maintain brand DNA across packaging, claims, visuals, and storytelling.
• Ability to work independently, think critically, and take initiative to move projects forward.
• Experience using marketing research tools (WGSN, NPD, internal data platforms) to shape concepts or category POV.
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
• Knowledge of hair color or salon industry experience is a plus.

Core Competencies

• Project management: Operational with strong attention to detail and time-management skills. Able to multi-task.
• Creative problem-solving: Able to take insights and turn them into actionable concepts that elevate the brand.
• Cross-functional collaboration: Communicates clearly, builds effective relationships, and influences without authority.
• • Self-directed: Operates with autonomy, anticipates needs, and drives projects forward proactively.
• Agile learner: Embraces feedback, adapts quickly, and thrives in a fast-paced environment.

Equal Opportunity Statement

This employer is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law.

We are committed to fostering an inclusive workplace where all individuals feel respected, valued, and empowered.