Digital Marketing Manager

Force Motion Group (FMG) is seeking a highly motived Digital Marketing Manager. This role is responsible for driving the e-commerce strategy, growth, and performance of an organization’s online sales channels. This role oversees end‑to‑end e‑commerce operations, including site experience, merchandising, digital marketing, analytics, and customer lifecycle management—to maximize revenue, profitability, and customer satisfaction. The Digital Marketing Manager will support ASRaymond, Hyson, Kaller and IGS brands globally.

Core Responsibilities:

Digital Strategy & Growth

• Develop and execute the company’s e-commerce and digital strategy to achieve revenue and margin goals
• Identify new digital opportunities, channels, and technologies to accelerate growth

Website Experience

• Oversee website UX/UI, navigation, search, and product presentation
• Partner with 3rd party web design firms, engineering, and product marketing to enhance site functionality
• Project management ASRaymond website transition from a consumer order strategy to customer portal information hub.

Marketing & Customer Acquisition

• Collaborate with marketing and external marketing firms on SEO, SEM, email, and social media initiatives.
• Ensure accurate product listings, pricing, and other key attributes.

Analytics & Performance Management

• Own e‑commerce KPIs including traffic, conversion rate, AOV, revenue, and profitability.
• Analyze customer behavior, market trends, and competitive insights

Leadership & Collaboration

• Lead cross‑functional teams including marketing, engineer, and operations.
• Manage vendor relationships (platforms, agencies, technology partners)

Additional Marketing Support

• Launch and manage internal employee communications hub.
• Lead and execute NA trade show strategy for ASRaymond and Hyson.
• Support Product Marketing Managers with collateral development when needed.

Qualifications:

• Strong understanding of e‑commerce platforms
• Expertise in digital marketing, analytics, and conversion optimization
• Competency in CRM (preferably Salesforce and Pardot), PIM (preferably InRiver), CMS software (preferably Optimizely/EpiServer), Google Marketing tools.
• Project management experience with digital and traditional marketing initiatives.
• Proven leadership and team‑management experience
• Excellent communication, problem‑solving, and decision‑making skills
• Ability to work cross‑functionally in a fast‑paced environment

Education Requirements and Experience:

• Bachelor’s degree in business, Marketing, Digital Commerce, or related field
• 5–10 years of marketing, project management and customer service experience.
• Experience scaling online revenue and managing multi‑channel digital ecosystems.

• Experience working within a B2B international marketing team, preferably within the industrial sector.

Physical Demands:

The characteristics listed below are representative of the physical demands required by an individual to successfully perform the essential duties of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• While performing the duties of this job, the employee is regularly required to stand, walk, and sit; use hands to handle, or feel; and reach with hands and arms.
• The employee is frequently required to talk and/or listen.
• Specific vision abilities required by this job include close vision, color vision, depth perception, and ability to adjust focus.

Work Environment:

The characteristics listed below are representative of the work environment typically encountered by an individual while performing the essential duties of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• While performing the duties of this job, the employee is exposed to a normal office environment.
• Travel internationally and domestically will be required approximately 25% of total time.