Marketing Programs Manager

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community. The Role Aspen Technology—now part of Emerson—is hiring a Marketing Programs Manager to lead demand generation for our High Velocity Sales (HVS) organization. This role requires someone who thrives on taking ownership, driving results and has a strong sense of initiative. This position plays a critical role in developing integrated marketing strategies to identify new potential customers who could gain value from our software and generate qualified leads with appropriate personas. Engaging prospects at new accounts through a mix of channels to support the buyer’s journey is a critical part of our company’s double-digit growth strategy. This is an opportunity to use your entrepreneurial marketing skills and collaborate closely with our HVS organization to drive significant revenue and growth. If you're resourceful, proactive and energized by autonomy and accountability, do not miss this opportunity to join AspenTech, a successful, growing company with an enviable market position and excellent people! Your Impact Build and execute results-driven marketing programs. Design, launch and optimize marketing programs across digital channels including email nurture campaigns, webinars and paid media such as LinkedIn Advertising and Google Ads and provide sales enablement to maximize conversion. Be resourceful. Dig into the challenges of Energy, Chemicals and EPC companies and learn how AspenTech solutions can provide value to those organizations. Shape the content strategy. Manage and promote clear and compelling content that aligns with the customer journey and supports our solution GTM strategy. Collaborate with purpose. Partner with marketing and sales teams to create and gain consensus on cross-portfolio GTM plans and marketing programs, then execute independently. Move fast and adapt. Analyze metrics to determine effectiveness of marketing activities and impact on lead generation and pipeline. Stay ahead of the curve. Continuously learn about the personas that influence buying decisions, and how and where to drive engagement with those individuals. Work with sales to identify database gaps within target accounts and develop a strategy to add contacts as needed. Manage end-to-end. Own campaign project plans, budgets, vendor relationships and results. What You'll Need A bachelor’s degree and 4 years of high-tech B2B marketing experience. Experience developing and executing integrated campaigns including email, webinars, paid media, web and social. Excellent written and verbal communication skills including experience writing impactful promotional copy. Demonstrated ability to achieve results and influence and align stakeholders, working cross-functionally with sales, marketing and product teams. Proven track record of taking initiative and delivering measurable results with limited direction. Entrepreneurial mindset—you see what needs to happen and make it happen. Experience with LinkedIn Advertising and Google Ads. Experience with Salesforce and PathFactory is a plus. Resourceful problem-solver. Detail-oriented with strong project management skills. Intellectually curious and driven to continuously improve. The salary range for this role is $104,400.00 - $130,500.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees. AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for exceptional performance of complex energy networks. If you're looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster. With over 3700 employees and more than 60 global locations, AspenTech is meeting today's sustainability and business challenges head-on with unmatched expertise, cutting-edge AI-powered technology and a passion to innovate. AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law. Reasonable Accommodation: We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at recruiting@aspentech.com. GDPR Privacy Notice: AspenTech collects a range of personal information during the recruitment process. This may include the following personal or special categories of personal data: recruitment information such as your application form and resume, references, qualifications and membership of any professional bodies and details of any pre-employment assessments; your contact details and date of birth; your gender; your marital status and family details; your identification documents including passport and driver's license and information in relation to your immigration status and right to work with us; information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits, and holiday entitlement; your racial or ethnic origin; any criminal convictions and offences. AspenTech Security and Privacy Policy Plan Participants Enrolled in the AspenTech US Medical Plans: The Transparency in Coverage Final Rules require certain group health plans to disclose on a public website information regarding in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services in two separate machine-readable files (MRF’s). The MRF’s for the benefit package options under AspenTech’s US Employee Benefit Plan are linked below: Transparency in Coverage Rule - Machine Readable Files Transparency In Coverage Rule And Consolidated Appropriations Act Overview and FAQS

Salary : $104,400 - $130,500