What are the responsibilities and job description for the Sales and Marketing Manager, Catering and Conferences position at Ashland University?
Job Description
The Catering and Conferences Sales and Marketing Manager will work directly with clients and potential clients to secure their business and plan events. This position will also work with internal AU clients to generate BEOs for their events. This position is also responsible for all print and digital marketing for Catering and Conferences including brochures, menus, website, social media, and email campaigns
Sales Responsibilities:
- Lead venue tours with prospective clients.
- Initiate and complete all sales follow up for all leads including emails, calls, and reminders, including tracking in Click Up.
- Responsible for generating all food, beverage, linen and décor details for all booked events.
- Responsible for all upsells and upsell programs including décor, all-inclusive packages, and Eagle Custom merchandise.
- Responsible for AU Catering email and responding to all inquiries received.
- Receive and respond to all website inquiries.
- Attend bridal shows to sell AU Catering services and venues.
- Work with Director and Chef to plan details of university hosted special events such as YMBC Ladies Night and the Eagler Golf Outing and other events as assigned.
- Work with Director of Catering and Conferences to create new menus, packages, and brochures, including pricing.
- Generate all internal supply orders and maintain the supply order form with new items & update pricing annually.
- Initiate the booking of repeat clients’ events, year to year or for a several-year period.
- Run bridal and other large event tastings.
- Support sales and marketing initiatives in other Auxiliary Services departments.
- Propose and review approved quarterly key performance indicators (KPIs).
Marketing Responsibilities:
- Create marketing materials and campaigns for all catering special events, menus, brochures, and social media content, consistent with university brand guidelines.
- Manage Catering Website.
- Manage all Digital Marketing Content including Catering Instagram and Facebook and wedding and event website pages.
- Design and deploy both digital and print flyers.
- Create and send all email marketing campaigns for catering.
- Manage follow up with large event clients post event for feedback.
Other Responsibilities:
- Review invoices weekly to confirm final client charges.
- Receive deposits and payments as needed.
- Place Connie Duglin linen orders for booked events.
Required Qualifications
Bachelor’s Degree in Business Administration, Hospitality, or Marketing.
Preferred Qualifications
Experience in a food service operation.
Experience in events management.
Experience in events management.
Physical Demands
Anticipated Start Date of New Hire
03/25/2026
Anticipated Number of Hours Working per Week
40-50
Shift Required?
Varied
Job Duties
Posting Detail Information
Posting Number
S1063P
Number of Vacancies
1
Desired Start Date
04/08/2026
Job Open Date
Job Close Date
Open Until Filled
No
Special Instructions to Applicants