What are the responsibilities and job description for the Digital & Content Marketer position at Ashburn Chemical?
TITLE: Digital & Content Marketer
REPORTS TO: Marketing Manager
LOCATION: Warren, OH
ABOUT US
At Ashburn, we are driven with a determination to influence our industry, our customers, and our employees with a high performing team mentality! We wouldn't be able to achieve our goals without the right people in place. That's why we hire people who are passionate about their work and who thrive in challenging environments! This is an in-office position and is based in Warren, OH.
OVERVIEW
The Digital & Content Marketer will play a key role in supporting and executing integrated marketing strategies that elevate brand awareness, drive lead generation, and support business development efforts. This position bridges the gap between strategic planning and hands-on execution by developing content, managing digital campaigns, supporting product marketing initiatives, and analyzing performance data. The Digital & Content Marketer works closely with the Marketing Manager and cross-functional teams to ensure brand consistency and impactful communication across all platforms.
CORE RESPONSIBILITIES
- Standardize and template recurring processes, materials, and communications whenever possible to improve efficiency, ensure brand consistency, and enable scalable execution.
- Maintain brands’ websites including content updates, SEO, landing pages, forms, lead capture.
- Run email and nurture campaigns: build, send, and report across brands.
- Manage social media and the content calendar
- Produce routine design and collateral including sales sheets, one-pagers, show graphics, social assets and using master templates set by the Marketing Manager.
- Own the marketing automation / CRM marketing layer: campaign setup, lists and segmentation, forms, lead capture and scoring, and campaign attribution reporting.
- Execute trade show logistics including booth materials, pre- and post-show campaigns, follow-up sequences.
- Coordinate with contractors on overflow design and specialist deliverables.
SUCCESS MEASURES
- All brands have a current, working web and content presence.
- Sales gets the collateral it needs, on time.
- Campaigns ship on schedule and leads are captured and handed off cleanly.
- The marketing automation layer is well-run and reportable.
EDUCATION AND QUALIFICATIONS
- Bachelor’s degree in Marketing or Communications Required
- 2 Years of Experience Required
- Ability to work across all levels of the organization in a team environment
- Excellent communication skills
- Ability to perform effectively in a fast-paced environment
DISCLAIMER
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.