Content & Product Marketing Specialist

Overview

Ascent Cloud helps sales and revenue teams Plan, Execute, and Grow with our Sales Performance Management suite. We’re looking for a Content & Product Marketing Specialist who can elevate our content engine, strengthen our product storytelling, and expand our brand presence across our digital channels.

This person will play a critical role in crafting high-quality content, managing our social presence, supporting product launches, and maintaining our website. If you're a versatile marketer with strong writing skills, product marketing instincts, and a passion for clear communication, we’d love to meet you.

Day-to-Day Responsibilities

Content Creation & Management

• Own content development across blogs, guides, eBooks, landing pages, email, and sales enablement.
• Refine and maintain Ascent Cloud’s messaging and tone of voice across all content.
• Partner with Product teams to translate technical features into clear customer value.
• Build and maintain a content calendar aligned to campaigns, releases, and company initiatives.
  
  
  

Product Marketing Support

• Support GTM motions across Territory Planner, Geopointe, and LevelEleven.
• Draft, refine, and publish our quarterly product press releases and supporting assets.
• Help create product one-pagers, competitive positioning, feature messaging, and in-app communication.
• Help ensure consistent adoption of the Messaging Guidebook across customer-facing teams.
  
  
  

Social Media Management

• Manage Ascent Cloud’s social presence (primarily LinkedIn).
• Develop a growth-focused social strategy to increase followers, engagement, and brand awareness.
• Create, schedule, and publish posts using images, video snippets, and repurposed content.
• Track performance metrics and adjust content strategy based on insights.
  
  
  

Web & CMS Support

• Make ongoing updates to ascentcloud.io using WordPress or Webflow (no heavy dev work required).
• Publish new pages, update messaging, optimize meta tags, and support SEO improvements.
• Assist with on-page content updates as part of broader website redesign efforts.
  
  
  

Cross-Functional Collaboration

• Work with Product, Sales, CS, and RevOps to ensure alignment across content and product messaging.
• Partner with Marketing peers on campaign strategy, paid digital content, email marketing, and events.
• Support the Head of Marketing on critical go-to-market efforts.
  
  
  

Metrics for Success

• Increased cadence of high-quality content output (blogs, guides, releases, etc.).
• Growth in LinkedIn followers and engagement.
• Quality and clarity of product release communications.
• Smooth ongoing content updates to the website.
• Strong cross-team adoption of messaging and content assets.
  
  
  

Requirements

• 3–6 years experience in content marketing and/or product marketing.
• Exceptional writing and communication skills with the ability to simplify complex concepts.
• Experience managing social media (preferably LinkedIn) with measurable growth.
• Hands-on experience with WordPress or Webflow.
• Familiarity with Salesforce ecosystem or B2B SaaS preferred.
• Understanding of SEO, web publishing, and basic design principles.
• Highly organized, proactive, and able to manage multiple priorities.
• Team player who collaborates well across departments.
  
  
  

Expectations & Attributes

• High attention to detail and strong editorial instincts.
• Ability to take a project from concept → draft → revision → publication without heavy oversight.
• Positive, flexible, resourceful, and motivated by high standards.
• Able to scale with a fast-moving, evolving Marketing team.
• Comfortable owning deadlines and delivering consistent output.
  
  
  

Bonus Skills (Nice to Have)

• Experience with Canva, Figma, or other light design tools.
• Experience with HubSpot.
• Experience and enthusiasm for AI.
• Experience writing technical or product-focused content.
• Experience with Sales Performance Management or Salesforce-native apps.
• Familiarity with SEO tools (Semrush, etc.).