Digital Advertising Manager

The Digital Advertising Manager at Discovery Senior Living is a strategic, data-driven individual who will be responsible for leading digital advertising campaigns that increase brand awareness and drive customer acquisition. This role will be situated in the Marketing Department and work collaboratively with teams across the organization to develop and execute efficient and effective digital advertising strategies.

Key Responsibilities

• Developing and managing digital marketing campaigns across multiple channels (including Google Adwords, Bing Ads, Social Media platforms, and other online advertising channels) to drive traffic and conversions, reduce costs, and increase return on advertising spend.
• Track, monitor, and report on KPIs to measure the effectiveness of digital advertising efforts, and make data-driven decisions to optimize each campaign's performance.
• Working with internal teams and external agencies to develop and improve creative messaging for all digital commercials and advertisements.
• Staying up-to-date with the latest trends in online marketing, new platforms, and industry best practices to help steer future strategies.
• Managing the digital advertising budget and ensuring all activities deliver against business objectives and offer a strong return on investment.
  
  

Qualifications

• A Bachelor's degree in Marketing, Business, or a related field is required.
• A minimum of five years of experience in managing large-scale, complex digital advertising campaigns.
• Strong competency with Google Analytics, AdWords, and other digital advertising platforms.
• Exceptional analytical skills and a strong understanding of digital advertising metrics and KPIs.
• Demonstrated excellent project management skills, with an ability to multitask and work under pressure to meet deadlines.
• Strong written and verbal communication skills, with a strong attention to detail.
  
  

Benefits

• Competitive compensation package including annual performance bonuses.
• Comprehensive health benefits including medical, dental, and vision coverage.
• Retirement savings plan with company match.
• A professional development budget for continuous learning and career advancement opportunities.
• Work-life balance support including flexible work arrangements and paid time off.
  
  

The Digital Advertising Manager is a crucial role in our Marketing team, contributing significantly to our ongoing growth and digital transformation. If you're a driven and experienced digital marketing professional with a passion for seniors' wellbeing, we'd love to hear from you.