National Director, Sales and Marketing

The National Director, Sales and Marketing will provide leadership, support, and training to the Directors, Sales and Marketing within the assigned region. Working closely with the Vice President of Operations, influence positive outcomes of both internal and external sales efforts, while ensuring that each community’s Director, Sales and Marketing, is achieving or exceeding projected occupancy and operating within budgetary guidelines. Direct the Artis sales strategy to drive revenue growth and achieve sales targets. This position leads community leadership through sales training, market analysis and relationship management.

*Minimum of 3 years multi-state sales management experience required

.**This position requires extensive travel, approximately 75% across the assigned region

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Working at Artis Senior Living, you'll play an integral role on a dynamic team helping people living with dementia achieve the essential human needs of purpose, belonging and joy by building a bridge between their lifelong identity and present daily life - we call this act of service "Honoring Yesterday & Celebrating Today." We like to think that Artis associates are the most thoughtful people on the planet, so in return - they deserve to feel safe, supported, and inspired to grow. We truly look forward to you being part of the Artis family! We are proud to be a Great Place to Work Certified compan

y.Sales Managemen

• t:Within the assigned portfolio, work closely with the Vice President of Operations to influence positive sales outcomes and ensure that each Director, Sales and Marketing is achieving or exceeding projected occupancy, while operating within budgetary guideline
• s.Regularly monitor the overall results of community sales efforts across the assigned region to provide recommendations to improve marketing strategy and optimize business development initiatives and metric
• s.Provide accurate forecasting, monitor daily changes and report on it to executive leadershi
• p.Lead in the development of Marketing Plans in collaboration with the community’s leadership team, collaborating with regional operations as appropriat
• e.Will be the Subject Matter Expert of the company’s Marketing Plan model which includes analysis of target market, marketplace trends, internal weaknesses and strengths, external threats and opportunities, positioning statement development, messaging, and branding strategy. Monitor Marketing Plan complianc
• e.Assist in the completion of competitive analysis and other market research as needed. Understand how to assist each Community with developing or confirming their market positio
• n.In partnership with the Vice President of Operations and community leadership, engage in strategic planning meetings to discuss sales trends and projection
• s.Conduct on-site sales in the absence of a salesperson or to help boost sales when a community census drops or is in lease-up whenever possibl

e.Team Developmen

• t:Together with the Executive Director and Vice President of Operations, interview candidates for the Director, Sales and Marketing positio
• n.Orient and onboard new Sales and Marketing team members, including training on sales techniques and the Artis sales proces
• s.Establish performance goals and monitor performance on a continual basis for all team member
• s.Coach and mentor Directors, Sales and Marketing, to ensure effective sales strategies are being utilized. Provide performance feedback and offer continued development opportunitie

s.Data Analysis and Strategy Developmen

• t:Monitor call source information for the region and use information to improve lead generation, lead management, and sale
• s.Work with the Directors, Sales and Marketing, and Executive Directors to maintain a quarterly competitive profile to track current rates, availability, incentives and monthly “call to actions
• .”Continuously monitor and appropriately address the resident population for shifts in preferences, values and attitudes using personal interviews, approved surveys, resident committees, suggestion boxes, et
• c.Using all appropriate data, ensure production of complete outreach plans, outlining events and sales strategie
• s.Monitor and analyze sales and marketing metrics to measure effectiveness and identify areas for improvemen
• t.Provide accurate sales forecasts (attrition and pipelines), performance reports, and analysis VP Sales & Marketin
• g.Use market research and analytics to measure campaign effectiveness and RO