What are the responsibilities and job description for the Fractional CMO – SaaS Growth Leader position at Aroopa?
Aroopa Apps is a fast-growing low-code/no-code SaaS platform that empowers businesses with forms, workflows, CRM, invoicing, project management, and website tools — all in one place. We’re seeing strong traction and expanding organically across North America.
We're now seeking a Fractional CMO to help us scale to the next level.
🔍 What You'll Do
We're now seeking a Fractional CMO to help us scale to the next level.
🔍 What You'll Do
- Define and refine Aroopa’s GTM (Go-to-Market) strategy
- Drive partner/reseller acquisition across North America (MSPs, agencies, VARs)
- Build a scalable content and demand generation engine
- Lead the development of marketing funnels for SMBs and mid-market buyers
- Manage external teams/agencies for SEO, performance, and branding (as needed)
- Proven experience as a CMO or Head of Marketing in SaaS, preferably in B2B
- Strong understanding of low-code, crm, project management, automation, or workflow platforms
- Hands-on with GTM execution, demand gen, and channel/partner strategies
- Data-driven with a test-and-learn mindset
- Comfortable working part-time or on a flexible contract basis
- Flexible working hours, fully remote
- Real ownership in shaping the brand and growth strategy
- Join a passionate team building a product used across industries
- Potential to expand into a long-term or advisory role