Special Events & Private Dining Sales Coordinator

Armour House is a sophisticated brasserie known for refined service, chef-driven cuisine, and a curated wine and cocktail program. Pogo, located just downstairs, offers a vibrant, energetic lounge environment ideal for social gatherings, themed events, and private parties. Together, these two concepts create one of Birmingham’s most unique hospitality destinations.

We are seeking a Special Events & Private Dining Sales Coordinator/Manager to own and grow all private dining, semi-private events, rooftop events, and Pogo programming. This role blends sales, relationship management, and hands-on event execution.

The Special Events & Private Dining Sales Coordinator/Manager is responsible for driving and executing all event revenue for Armour House & Pogo, including:

• Corporate dinners & professional group dining
• Small to mid-size social events (birthdays, anniversaries, showers, rehearsal dinners)
• Semi-private dining experiences
• Food & Beverage for Rooftop events at Armour & Co.
• Pogo activations (themed nights, spirits/wine dinners, brand collaborations)
• Occasional full or partial restaurant buyouts (1–2 per quarter)

This role requires a balance of sales drive, coordination, and on-site leadership to ensure every event delivers an exceptional guest experience.

ESSENTIAL JOB FUNCTIONS

Sales & Business Development

• Own and grow the private dining and events revenue stream for Armour House & Pogo.
• Build relationships with local corporations, law firms, financial organizations, medical offices, nonprofits, planners, and community organizations to generate repeat business.
• Drive new business through outreach: calls, email, networking, tastings, LinkedIn/social engagement, and community involvement.
• Sell chef-driven menus aligned with Armour House’s fine-dining standards and Pogo’s elevated beverage-forward experiences.
• Create proposals, customized menus, event packages, pricing tiers, and contracts.
• Respond to all inquiries promptly and professionally across phone, email, web, and social platforms.
• Maintain accurate lead tracking, forecasting, and reporting; meet monthly and quarterly sales goals.

Event Planning, Coordination & Execution

• Serve as the primary point of contact from initial inquiry through event completion.
• Collaborate with the Executive Chef to design event menus, themed dinners, pairings, and special activations.
• Develop Banquet Event Orders (BEOs) and communicate logistics to FOH, BOH, and bar teams.
• Act as the event captain for high-profile events, ensuring flawless execution:
• Oversee setup, service flow, and breakdown
• Coordinate timing with FOH and culinary teams
• Manage layout, rentals, décor, and guest experience
• Handle last-minute adjustments with professionalism and calm

Operations, Administration & Marketing Support

• Maintain organized records for all bookings, deposits, contracts, and post-event billing.
• Report weekly on pipeline, booked business, revenue mix, and monthly performance.
• Assist with creation of updated menus, PDFs, marketing one-sheets, and social content tied to events.
• Uphold all health, safety, and local compliance requirements.
• Support planning and execution of internal programming (holiday activations, themed nights, pop-ups).

REQUIREMENTS

Essential Qualifications

• 2–3 years of event, catering, hotel, or private dining sales experience.
• Demonstrated success growing event revenue within a hospitality environment.
• Strong understanding of fine-dining standards, event logistics, timelines, service flow, and guest expectations.
• Ability to captain events with professionalism and presence.
• High computer proficiency (email, spreadsheets, lead tracking tools, PDFs, Google or Microsoft Office).
• Excellent written and verbal communication skills.
• Extremely organized, detail-oriented, and skilled at managing multiple events simultaneously.
• Willingness to work evenings, weekends, and peak holiday event periods.

Preferred Qualifications

• Experience with Toast POS.
• Experience in fine dining, luxury service, or premium beverage programs.
• Background in event planning, banquet management, or high-end hospitality.
• Understanding of cost controls, margins, and menu pricing.
• Previous work with wine dinners, spirits dinners, or themed bar programming.

Skills & Competencies

• Hunter mentality — you pursue leads, follow up relentlessly, and close business.
• Relationship-focused — strong at building and nurturing repeat clientele.
• Operationally aware — you understand what is feasible for a fine-dining kitchen and FOH team.
• Detail-obsessed — Follow up, timelines, BEOs, checklists, and floor plans are second nature.
• Polished & professional — comfortable interacting with corporate clients and high-end social event hosts.
• Positive and collaborative — works well with chefs, managers, and staff in a fast-paced environment.

COMPENSATION

We offer a scalable structure aligned with experience and earned revenue.

Option 1: Part-Time or Commission-Forward Start

• Base: Hourly ($18-$22/hour)
• Commission: % of event revenue booked and executed

Option 2: Full-Time Salary Commission

• Base salary: $45,000–$50,000, depending on experience and relationships
• Commission/bonus: 5–8% of events and private dining revenue tied to sales targets

Join our team at one of Birmingham’s fastest-growing hospitality concepts and build an events program that sets a new standard!