What are the responsibilities and job description for the Marketing Manager position at Armadillo?
About Us
Founded in 2009, Armadillo is a purpose-driven business committed to making a positive impact both at home and globally. As an Australian brand with showrooms in Los Angeles, New York, San Francisco, Dallas, Sydney, Melbourne, and Brisbane, we create handcrafted rugs that "lie lightly on this earth." Hand-made by artisans in India and Nepal using natural materials, our rugs are designed to last.
As a certified B Corp, we uphold the highest standards in sustainability, social responsibility, and transparency. Giving back is central to our mission, and we have supported global philanthropic initiatives since 2014, beginning with the KVM school in India. Our efforts now extend to seven organizations in India, Nepal, Australia, and the US.
How We Work
At Armadillo, integrity guides our work, and we’re committed to fostering a collaborative, inclusive workplace. We value teamwork and celebrate individual strengths. We are committed to each other, our work and the wider community, and our hope is to be joined by those who are enthusiastic not just about what we do, but why we do it.
People & Culture
Our people are at the heart of Armadillo’s success. We provide a supportive environment that promotes personal and professional growth for all employees, embracing fair practices, cultural diversity, and well-being. We proudly offer a range of benefits to our team members:
- Comprehensive Health Coverage – Medical, Dental, Vision, Life Insurance, and other ancillary benefits.
- Financial Well-Being – 401(k) match and Flexible Savings Account.
- Professional Growth – Annual career development fund to support your learning and advancement.
- Work-Life Balance – Additional leave days for community volunteering.
- Wellness Support – A dedicated health & well-being allowance.
- Exclusive Perks – Generous staff discounts.
- Added Convenience – Annual car allowance.
- Employee Assistance Program – Confidential support for personal and professional challenges.
Role Summary:
Reporting to the US Marketing Director, this role is responsible for the development and execution of the US marketing strategy and collaborating with the global teams to deliver on brand and sales goals. This is a full-time salary exempt contract/ fixed-term role covering for maternity leave.
Key Responsibilities:
- Working closely with the US Marketing Director to execute marketing strategies and plans across the US region.
- Contribute local insights to inform strategy and marketing planning.
- Manage and monitor regional marketing budget.
- Working cross functionally to execute marketing strategy across all marketing touch points. including, advertising, digital, performance marketing, social, events and activations, PR, EDM and journal.
- Management and production of events & showrooms activations – including VM planning and management.
- Partner with Sales leads to support tactical commercial events, initiatives and sales tools.
- Partner cross functionally in support of Product launch strategy and execution.
- Managing agency partners in partnership with digital lead (Performance Marketing, Digital agency).
- Partner with Head of eCommerce on website visuals, communications and optimizations for US region.
- Develop and partner with creative to support local creative briefs and execution.
- Develop US CRM strategy in support of business goals.
- Develop yearly PR and Paid media plan and execution.
- Build and nurture relationships and partnerships with key press and design community.
- Analysis effectiveness of all marketing campaigns via monthly, quarterly and end of year reporting.
Shared Responsibilities:
Purpose
- An ongoing commitment to improve social and environmental performance, through the support and implementation of new processes and policies.
- To champion our social and environmental goals and actively communicate these goals to the wider team.
- Assist in driving team engagement, participation and accountability in purpose initiatives, events, and training.
People and Culture
- Effectively lead, support, mentor and guide your team and positively contribute to the SLT via active dialogue, strategy setting, ideation and development of professional and personal skill sets.
- Promote, contribute to, and maintain a diverse and inclusive work environment, which is free of discrimination, bullying and harassment.
- Actively and positively participate in team meetings, professional development, and our collegial work environment.
- Adhere to, and be aware of, all Armadillo workplace policies and procedures.
Key Capabilities and Behaviors Required:
- Bachelor’s degree in Business, Marketing or Communication
- Minimum 5 years’ experience in a Marketing role
- Exceptional communication skills – written, verbal and interpersonal
- Effective project and time management skills
- Experience with project management platforms like Asana
- Thrives on balancing multiple priorities
- Collaborative team player who takes initiative
- Ability to consider brand in relation to operational marketing activity
- Experience with Klaviyo
- Ability to travel interstate and internationally as needed
- Capacity to work flexibly across national and international time zones